Learn how to launch effective TikTok Ads; TikTok Marketing from a former PlayStation Brand Manager; Kellogg MBA
β±οΈ Length: 3.4 total hours
β 4.70/5 rating
π₯ 20,949 students
π September 2025 update
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- Course Overview
- This comprehensive course, led by a Fortune 100 MBA and former PlayStation Brand Manager, offers a strategic, results-driven approach to TikTok advertising. Beyond basic setup, it focuses on crafting highly effective, measurable campaigns that drive tangible growth and brand visibility. With a stellar 4.70/5 rating from over 20,000 students and a September 2025 update, gain unparalleled expertise from an industry expert who understands high-level branding and performance marketing.
- Requirements / Prerequisites
- A foundational understanding of digital marketing is beneficial, though core concepts will be contextualized.
- Enthusiasm to learn and apply new digital marketing strategies.
- Access to a computer with an internet connection.
- An active TikTok user account is highly recommended for hands-on practice.
- Skills Covered / Tools Used
- Strategic Campaign Design: Master crafting comprehensive, goal-oriented TikTok strategies aligned with business objectives. Develop frameworks for scalable, impactful initiatives, understanding the customer journey for optimal results.
- Advanced Audience Targeting: Precision targeting using custom, lookalike, and interest-based audiences. Leverage behavioral insights for granular segmentation, maximizing ad relevance and engagement effectively.
- Creative Content Development: Cultivate expertise in producing captivating, platform-native video content. Focus on compelling hooks, trending sounds, and viral mechanics to create authentic, effective ads.
- Performance Analytics & Optimization: Acquire robust skills interpreting crucial performance data from TikTokβs ad dashboards. Track KPIs, conduct A/B testing, and implement data-driven adjustments for ROI maximization.
- Budget Management & ROI Maximization: Master intelligent ad spend allocation and optimization. Develop strategies for efficient bidding, cost control, and financial reporting, ensuring maximum value per dollar.
- Platform Navigation & Tool Proficiency: Gain comprehensive hands-on experience utilizing TikTok Ads Manager’s full suite of tools. Set up complex campaign structures, configure ad groups, and manage creatives efficiently.
- Brand Storytelling on TikTok: Learn to articulate and amplify a brand’s unique identity and narrative through dynamic TikTok content. Foster genuine connections, build loyal community, and enhance brand equity.
- Competitive Analysis & Market Trends: Develop a keen eye for monitoring competitor strategies and identifying emerging trends. Analyze successful elements and proactively adapt strategies for competitive edge.
- Ethical Advertising & Compliance: Understand critical adherence to advertising regulations, data privacy laws, and TikTok policies. Cover responsible content creation, transparent disclosures, ensuring compliant campaigns.
- Scaling & Automation Strategies: Uncover advanced techniques for strategically expanding successful campaigns without compromising efficiency. Explore automation rules and dynamic creative optimization for growth.
- Benefits / Outcomes
- Transform into a Strategic TikTok Advertiser: Design and implement high-impact TikTok ad strategies aligned with overarching business goals.
- Drive Measurable Business Results: Optimize campaigns for tangible outcomes: increased brand awareness, lead generation, sales conversions, and customer engagement.
- Master Data-Driven Decision Making: Gain proficiency in analyzing campaign performance data for informed adjustments, ensuring continuous improvement and maximum ROI.
- Build a Stronger Brand Presence: Leverage TikTok’s unique environment to authentically connect with target audiences, building loyal community and enhancing brand perception.
- Stay Ahead of the Curve: Equip yourself with an up-to-date understanding of TikTok’s evolving features and best practices, positioning you as an agile, forward-thinking digital marketer.
- Enhance Career Opportunities: Add a highly sought-after, specialized skill set to your resume, opening doors in performance marketing, social media strategy, and digital brand management.
- PROS
- Expert Instructor: Learn from a Fortune 100 MBA and former PlayStation Brand Manager, ensuring high-level strategic insights.
- Proven Success: A 4.70/5 rating from over 20,000 students indicates a highly effective and well-received course.
- Up-to-Date Content: The September 2025 update ensures the course material is current and relevant in a rapidly changing platform environment.
- Concise yet Comprehensive: Delivers significant value and knowledge within a focused 3.4 total hours.
- CONS
- Given TikTok’s dynamic nature, platform interfaces and specific features may undergo updates that could differ slightly from the course’s recording at any given future point.
Learning Tracks: English,Marketing,Social Media Marketing
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