Master Persuasion Psychology | Perfect Your Communication & Influence Skills For Exceptional Success
What you will learn
Persuasion skills
Influence skills
Communication skills
Social Skills
Body language
Description
Our ability to communicate effectively is one of the most fundamental skills we possess. Whether in our personal or business lives, being able to properly convey our own ideas whilst also being sensitive to others’ perspective can mean the difference between a relationship forging and a relationship damaging encounter.
But can it really be taught?
Many people have a fixed mindset when it comes to their own abilities in persuasion and influence. They often believe that other people are good at it, but that they themselves don’t have the natural gift that is necessary to excel. However, this could not be further from the truth. Just like any other skill, it can be studied and mastered. This course is based on both decades of scientific research and decades of personal experience.
As such, this course seeks to improve your understanding of the the key psychological drivers. By better understanding the fundamentals of what makes people ‘tick’, we are then in an infinitely more powerful position when it comes to knowing how to react, and how to successfully influence those around us.
Our ability to communicate is at the epicentre of every human interaction. It is truly without hyperbole to say that upgrading your skills in persuasion and influence can undoubtedly improve every facet of your life.
Who is Philip Hesketh?
Philip Hesketh is a motivational speaker specialising in persuasion and influence. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.
Philip’s whole career history is steeped in Business Development. From Procter & Gamble and Tyne Tees Television, to his own advertising agency; his track record of getting new clients is, to use a client’s expression, ‘World Class’.
He has learned what clients want and what they don’t. He has learned what works and what doesn’t. In building a business from zero to £48m he made many, many mistakes. And he claims to have learned more from the mistakes than from the many successful pitches to blue chip companies. His in-house programmes usually form a trilogy over three half days with the focus very much on how to develop relationships and become more persuasive and influential through understanding the whole psychology of why we do what we do.
Some of Phil’s glowing endorsements :
- “Actor, philosopher, seller, brain shaker, stand-up performer. Your capacity to capture the audience and play with it is unique.” Richard Re ~ Business Leader, WELLA
- “Outstanding! What an absolute joy to listen to your inspirational, entertaining and enlightening presentation.” Rosemary Conley, Rosemary Conley Diet and Fitness
- “I was learning and laughing out loud at the same time. The man’s a star” Kevin Skym ~ Head of Commercial Banking, HSBC
Content
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Course Caption: Master Persuasion Psychology | Perfect Your Communication & Influence Skills For Exceptional Success
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Course Overview
- Delve into the scientific principles and ethical considerations that underpin all forms of effective persuasion and influence.
- Explore the intricate world of human decision-making, uncovering the subconscious triggers and cognitive biases that subtly guide our choices.
- Unravel the complex dynamics of social proof, scarcity, authority, and reciprocity, learning how these powerful psychological levers shape individual and group behavior.
- Gain insights into the art of building genuine rapport and trust, establishing a foundation of credibility essential for lasting influence.
- Examine various models of attitude change and resistance, equipping you to adapt your approach to diverse personalities and contexts.
- Discover how to strategically frame messages and arguments to resonate deeply with an audience’s values and motivations, making your points not just heard, but internalized.
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Requirements / Prerequisites
- An open mind and a genuine curiosity about human behavior and interaction.
- A basic comfort level with self-reflection and a willingness to analyze personal communication patterns.
- No prior formal psychological expertise or advanced communication training is strictly necessary.
- A commitment to applying learned techniques ethically and responsibly in all your interactions.
- A desire to significantly enhance your impact and effectiveness in both personal and professional spheres.
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Skills Covered / Tools Used
- Mastery of advanced strategic questioning and empathetic active listening techniques to uncover hidden motivations.
- Proficiency in crafting compelling narratives and utilizing storytelling as a powerful persuasive mechanism.
- The ability to identify and leverage intrinsic psychological motivators and values in others.
- Techniques for reframing challenging situations and objections into opportunities for alignment and agreement.
- Practical application of cognitive dissonance theory to facilitate shifts in perspective and behavior.
- Development of impactful vocal tonality, pacing, and presence to enhance your message’s delivery.
- Skills in constructing logical, emotionally resonant calls to action that inspire commitment.
- Strategies for navigating and de-escalating resistance by understanding underlying psychological barriers.
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Benefits / Outcomes
- Confidently lead and inspire teams, driving consensus and achieving collective goals with greater ease.
- Navigate complex negotiations, sales conversations, and interpersonal conflicts with increased composure and success.
- Cultivate stronger, more meaningful personal and professional relationships built on mutual respect and understanding.
- Empower yourself to effectively advocate for your ideas, projects, or causes, driving positive change in your environment.
- Develop a sophisticated critical lens to analyze and understand the persuasive attempts encountered in daily life, enhancing your decision-making.
- Achieve greater personal efficacy and leadership presence in all areas, from public speaking to one-on-one interactions.
- Unlock new levels of personal growth by mastering self-awareness and the psychology of your own choices.
- Become a more impactful and memorable communicator, leaving a lasting positive impression in every interaction.
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PROS
- Empowers individuals with highly sought-after, transferable skills applicable across all industries and personal life.
- Provides practical, actionable strategies and frameworks that can be immediately implemented for tangible results.
- Fosters a deeper, more nuanced understanding of human nature, improving empathy and interpersonal effectiveness.
- Can significantly accelerate career progression, leadership capabilities, and personal influence.
- Emphasizes ethical considerations, promoting responsible and principled application of persuasive techniques.
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CONS
- The powerful techniques learned require a strong commitment to ethical practice to prevent potential misuse.