Master actionable strategies to craft outreach, overcome objections, and book discovery calls with key decision-makers
What you will learn
Identify key decision-makers in your target accounts and map their roles to create personalized, effective outreach strategies.
Craft compelling, tailored outreach messages using proven frameworks like ‘Why You, Why Now’ to catch your prospect’s attention.
Leverage unique narratives to pique interest including product updates, industry trends, executive outreach, referrals, and customer success stories.
Confidently handle objections and make cold calls to set yourself apart and ultimately book more meetings.
Why take this course?
Course Description:
Effective outreach is the foundation of successful sales. In “The Outreach Playbook,” you’ll gain actionable, step-by-step strategies to craft outreach that gets results. Each lesson is designed to be under 15 minutes and comes with practical assignments so you can immediately apply what you learn.
What you’ll do in this course:
- Map out your buying committee (the roles and functions most likely to buy your product)
- Understand the best ways to provide value to each member of your buying committeeβs
- Develop a winning outreach strategy (that includes multiple touch-points, email, LinkedIn, and phone calls)
- Write a compelling βWhy You, Why Nowβ message (a popular outreach framework created by John Barrows)
- Craft personalized outreach to announce new product updates,
- Craft outreach to inform on new industry trends
- Leverage customer success stories
- Gain introductions through referrals
- Ghost-write effective executive outreach emails
- Prepare for common objections
- Master cold calling techniques and write a sample voicemail
Whether you’re new to sales or looking to sharpen your outreach skills, this free mini-course is tailored to help you book more meetings, handle objections, and confidently connect with decision-makers. Take the first step toward mastering sales outreach and driving your career forward!
I look forward to guiding you through ‘The Outreach Playbook’!
– Nick