Master Entrepreneurship Fundamentals, Startup Launch, Pitching, Sales, Customer Experience, Marketing, Finance & More!
What you will learn
Identify, refine, and grow business ideas using assets, mentorship, fundraising, effective marketing and sales strategies.
Select the right idea, target customers, and develop a solid business case with an MVP for market traction.
Craft and deliver compelling elevator pitches, capturing attention with the right language, passion, and a clear call-to-action, both in-person and online.
Master sales skills to enhance client relations, use proven techniques, boost purchases, manage time effectively, and excel in presentations.
Enhance customer experience, grasp brand personality, and deliver exceptional service to attract and satisfy clients, boosting business success.
Learn essential marketing strategies, identify and target ideal customers, develop effective plans, and align your team for business success.
Master financial wellness, assess business finances, navigate inflation, and ensure long-term financial stability.
Discover how to excel in networking as an introvert, from preparing and communicating effectively to analyzing encounters and building strong connections.
Description
Embark on a transformative journey with our Entrepreneurship and Startup Bundle, a meticulously crafted program encompassing eight essential courses. Designed for a wide spectrum of learners – from aspiring entrepreneurs to seasoned professionals – this bundle offers a step-by-step guide to mastering the business world.
Courses Included:
- Entrepreneurship Fundamentals: Lay the groundwork for your entrepreneurial journey.
- How to Launch a Startup Business: Turn your business idea into a reality with practical strategies.
- Pitching Business Ideas: Learn the art of persuasive and effective business pitches.
- Sales Skills and Techniques: Enhance your ability to sell and build lasting client relationships.
- Customer Experience: Create unforgettable customer experiences to drive loyalty and growth.
- Business Marketing Strategies: Develop and implement powerful marketing tactics.
- Business Financial Wellness: Understand and manage your business finances for long-term stability.
- Networking: Master the art of networking, tailored for various personality types, including introverts.
Why This Bundle?
- Comprehensive Learning Path: From conceptualizing business ideas to executing financial strategies, each course builds upon the last, providing a complete entrepreneurial education.
- Practical and Interactive: Engage in real-world scenarios and practical exercises that ensure a deep understanding and application of skills.
- Diverse Skill Set: Equip yourself with a versatile toolkit to tackle diverse business challenges and opportunities.
Who Should Enroll?
This bundle is ideal for anyone looking to launch or grow a business, enhance their professional skills, or gain a competitive edge in the business world. Whether you’re starting from scratch or looking to inject new life into your career or business, these courses are your stepping stones to success.
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Join Us:
Step into the realm of entrepreneurial success with our bundle. With expert guidance, a supportive learning community, and a wealth of resources, your journey from aspiring entrepreneur to business leader begins here.
Enroll today and start shaping your future in the world of business!
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Add-On Information:
- Course Overview
- This comprehensive program distills the complexities of entrepreneurship into an actionable, eight-module journey. It’s designed to equip aspiring and early-stage entrepreneurs with a full spectrum of critical competencies, guiding you from the initial spark of an idea to its successful market launch and sustained growth.
- Dive deep into the entrepreneurial ecosystem, understanding not just the ‘how-to’ but also the strategic ‘why’ behind every crucial business decision. The curriculum meticulously integrates strategic planning, operational execution, and customer-centric methodologies, ensuring a holistic grasp of venture creation and management.
- Explore the interconnectedness of various business functions, learning how finance underpins marketing, how sales depend on customer experience, and how all elements contribute to a robust business model. This course provides a structured roadmap to navigate common startup challenges and capitalize on opportunities.
- Requirements / Prerequisites
- Eagerness to Learn: A foundational curiosity and genuine interest in entrepreneurship and business creation are essential.
- Basic Computer Literacy: Familiarity with navigating online platforms, word processing, and spreadsheet applications will be beneficial.
- No Prior Business Experience Required: This course is crafted to be accessible to individuals at all stages, from complete beginners to those with existing ideas seeking structured guidance.
- Commitment to Application: The greatest benefits will be realized by those willing to actively engage with the material, apply learned concepts to real-world scenarios, and iterate on their ideas.
- Skills Covered / Tools Used
- Strategic Business Planning: Develop robust business models, conduct market analysis, and formulate long-term growth strategies.
- Financial Acumen: Grasp startup budgeting, basic financial forecasting, capital allocation, and understanding funding mechanisms.
- Innovation & Design Thinking: Employ frameworks to identify unmet needs, brainstorm creative solutions, and develop compelling value propositions.
- Negotiation & Persuasion: Enhance abilities to secure partnerships, close deals, and influence stakeholders effectively.
- Market Research & Analytics: Utilize various tools and methodologies to gather customer insights, analyze competitive landscapes, and make data-driven decisions.
- Digital Presence Management: Learn about various digital platforms and tools for marketing, sales, and customer engagement, encompassing social media, email campaigns, and CRM basics.
- Risk Assessment & Mitigation: Understand how to identify potential challenges, plan for contingencies, and adapt your strategy.
- Benefits / Outcomes
- Launch Your Venture with Confidence: Gain the knowledge and practical skills to confidently bring your business idea to fruition, moving beyond mere concepts to concrete execution.
- Attract Investment & Resources: Develop compelling pitches and sound business plans that resonate with potential investors and partners, securing necessary funding and support.
- Build Sustainable Growth: Implement strategies for customer retention, market expansion, and operational efficiency, fostering long-term viability and profitability for your enterprise.
- Cultivate an Entrepreneurial Mindset: Develop resilience, adaptability, and critical thinking necessary to navigate the dynamic world of startups and innovate continuously.
- Make Informed Decisions: Equip yourself with the analytical frameworks and insights to make strategic choices regarding product development, market entry, and resource allocation.
- Become a Versatile Business Leader: Acquire a multidisciplinary understanding of business operations, empowering you to lead diverse teams and manage various functions effectively.
- PROS
- Holistic Curriculum: Offers a truly comprehensive overview of entrepreneurship, covering multiple critical domains in a single program.
- Practical & Actionable: Focuses on real-world application, providing tools and strategies you can implement immediately.
- Structured Learning Path: The ‘8 essential courses’ framework provides a clear, progressive journey from idea to growth.
- Empowerment for Founders: Specifically designed to empower individuals to take control of their entrepreneurial journey from inception.
- Multifaceted Skill Development: Develops a broad range of skills crucial for not just starting, but also growing and sustaining a business.
- CONS
- Requires a significant time commitment and self-discipline to fully internalize and apply all complex concepts effectively.
COURSE 1 | ENTREPRENEURSHIP FUNDAMENTALS
Junior’s Story
Why you should start a business
What you are going to learn
The opportunity ahead for entrepreneurs
Factors that contribute to failure
The secret to success
ARE YOU READY TO BE AN ENTREPRENEUR?
The 4 stages of entrepreneurship
Finding a million dollar idea – the magic formula
Focus on adding value and solving problems
Step by step guide to coming up with idea
Resourcefulness: Using what you have to generate business opportunities
Being relentless
MENTORS
What is the value of a mentor?
Where do I find a mentor?
How do I attract a mentor?
IDEAS
What is idea validation?
Identify and test your major assumption
What is a Minimum Viable Product (MVP)?
MVP: Perfect is not the purpose
MONEY
Raising funds: Is the money a cushion or springboard
Raising funds: How to bootstrap
Raising funds: Alternative sources
Managing money: Cashflow is king
Managing money: Budgeting
MARKETING
Know your market: Understanding the WHO
Know your market: Understanding the WHY
Know your market: Understanding the WHERE
Know your message: What makes the audience go wow!
SALES
Why sales people have a bad reputation
How to do it properly using B.I.K.E
Three step process to phone getting people on the phone
Person, Purpose, Process, Payoff
The difference between small and BIG contracts
The process for approaching big clients and contracts
SCALING & TEAM
Scaling: The importance of systems
Scaling: Creating a magic box
Bringing in the right team: Character, competence and chemistry
Partner, employ or outsource
NEXT STEPS
What mind-set will sustain your success?
Practice makes perfect
COURSE 2 | HOW TO LAUNCH A STARTUP BUSINESS
Welcome to Escape The City
Want to launch an idea β but unsure where to start?
INFOGRAPHIC: Launching your idea
STEP ONE: FOUNDATIONS
Am I setting the right foundations?
4 questions to uncover your values
EXERCISE: How to unearth your values
EXERCISE: How to assess your startup idea against your values
Map your good idea criteria
STEP TWO: IDEAS
What if you don’t have an idea?
What if you have ‘too many ideas’?
STEP THREE: ASSUMPTIONS
Get clear on all the assumptions you’re making
Rank your assumptions in order of risk
Design simple tests for your riskiest assumptions
PROJECT: Map Your Assumptions
STEP FOUR: CUSTOMERS
Who are you helping?
How to define the problem and a pick a test niche
STEP FIVE: NICHE
What do your customers ACTUALLY want?
Golden Rules for Customer Development: Good & Bad Questions
STEP SIX: BUSINESS MODELS
Have I considered other ways to solve this problem?
Generate solutions & different business models
STEP SEVEN: SANITY CHECK
Does my basic financial forecast make sense?
Free Financial Model Templates
STEP EIGHT: FIRST VERSION
How to create a Minimum Viable Product (MVP)
PROJECT: MVP Plan & Tools
STEP NINE: AWARENESS
Does my niche buy and recommend my product?
STEP TEN: TRACTION
6 simple marketing hacks to help you get going
PROJECT: Test Your Traction Channels
CONCLUSION
Recap of the 10 steps to startup
CONTENT: Branding Basics
PROJECT: Brand ID Canvas
CONTENT: Mindset + Resilience
COURSE 3 | PITCHING BUSINESS IDEAS
Introduction To Pitching Business Ideas
9 STEPS TO A PERFECT PITCH
Being Concise
Solving their Problem
Telling Them What They Want to Hear
Speaking in Plain English
Grabbing the Listener’s Attention
Asking Qualifier Questions
Showing Your Passion
Telling a Consistent Story
Concluding with a Call to Action
TYPES OF PITCHES
The Pixar Pitch
The Rhyming Pitch
The One-Word Pitch
The Logline Pitch
The Question Pitch
CONCLUSION
Summary
Next steps / further reading
COURSE 4 | SALES SKILLS & TECHNIQUES
Introduction To Sales Skills
THE GUARANTEED WAY TO IMPROVE YOUR SALES TECHNIQUE
The Number One Universal Killer Question in Selling
The Importance of Establishing the Clients Expectations
How to Close the Sale Without Sounding like a Salesman
WHY PEOPLE BUY & HOW TO GET THEM TO BUY FROM US
People Buy Emotionally & Justify Logically.
Donβt Assume You Know the Buyerβs Priorities
How to Unearth the Buyerβs Strategic Needs
The Importance of Implications
WHY PEOPLE DON’T BUY & HOW TO COUNTERACT ANY OBJECTION
Being Prepared for Objections
The Most Common Objections and How to Handle Them
How to Get People to Choose What You Want Them To
What Buyers Say and What They Really Mean
HOLDING A HIGH PRICE
What Does Value For Money Really Mean?
Five Proven Techniques to Save Money and Make Money
The Words: βTypicallyβ, βRealisticallyβ, βCurrentlyβ, βGivenβ and βYetβ
Justifying Your Price – the Power of One
The Final βKiller Questionsβ That Allow You to Negotiate More Successfully
WIN-WIN & INCREASING AVERAGE ORDER VALUE
The Real Meaning of βWin-Winβ
The Rules for Discounting
How to Hold a High Price
How to Increase Average Order
The Compromise Effect
SALES TECHNIQUES YOU NEED TO KNOW
All You Need to Know About Time Management
Recognising the Moment That Matters and the Role of βEnoughβ
What to Do When It Starts Going Wrong
How to Understand Other People – Can You Clarify?
How to Build Your Reputation and Getting Your Client to Feel Indebted to You
Selling in the Long Term and Being Recommended
HOW TO BE A GREAT PRESENTER & WOW YOUR AUDIENCE
How to Deliver a Great Presentation
Why Powerpoint Doesnβt Work and What to Do with It
How Memory Works
How to Tell Your Own Stories Well so People Warm to You
The Three Key Things About Presenting
CONCLUSION
What We’ve Covered So Far
COURSE 5 | CUSTOMER EXPERIENCE
Introduction To Customer Experience
What Is Customer Experience?
THE 6 THINGS THAT CUSTOMERS WANT
1: Make it Easy
2: Set My Expectations
3: Keep Your Promises
4: Keep Me Informed
5: Treat Me As An Individual
6: Put It Right If It Goes Wrong
CONCLUSION
Summary & Final Thoughts
COURSE 6 | BUSINESS MARKETING STRATEGIES
Introduction To Business Marketing Strategies
What Exactly Is Marketing & What Does It Mean For Your Business?
What Are We Up Against In Making Marketing Work?
Common Marketing Mistakes: How Do You Measure Up?
What Do Marketing-Focused Businesses Have & Do?
THINK IN 3D
βBeing 3Dβ Source 1: Why Should I Buy From You?
βBeing 3Dβ Source 2: Find The Gap
βBeing 3Dβ Source 3: Spot Problems, Solve Problems
‘Being 3D’ Source 4: Break The Rules – Create New Rules
Demonstrate Your Dramatic Difference: A Process
CHOOSE ‘EM OR LOSE ‘EM
Identify Your Target Market
What Does βBestβ Look Like For You?
IDENTIFY & FOCUS ON THE CHANNELS THAT WORK FOR YOU
Focus Your Efforts: What’s Working For You?
GET PROACTIVE & FOCUSED
Business Generation Activity In Action: The Funnels
Create Your Own Recipe
Keep Your Finger On The Pulse
Demonstrate Your Dramatic Difference: A Process
KEEP THINKIN IN 3D
A Quick Refresh
Next Steps: Make Your Marketing Work Plan
COURSE 7 | BUSINESS FINANCE & WELLNESS
Introduction To Business Finance & Wellness
What Is Financial Wellness?
Improving Your Financial Wellness
Financial Wellbeing & The Things You Can Control
Employee Financial Wellness Ideas & How Employers Can Support Staff
Maintaining Financial Wellbeing
Conclusion
COURSE 8 | NETWORKING
Introduction To Networking
Preparing For Networking
Communication Methods
The Networking Process
Real-Life Examples
Post-Networking Reflections
Conclusion