Digital Marketing, SEO, SMO, Social Media Marketing, Email Marketing, Google Ads, Online Business, Meta Ads, Canva,
What you will learn
Foundations of digital marketing and online branding. How to build a website or blog from scratch to sell online products
Search Engine Optimization (SEO) strategies Google Ads & Facebook/Instagram paid campaigns
Social Media Marketing across platforms Content creation and planning
Email Marketing and Automation Affiliate & Influencer Marketing to grow your business
Analytics and campaign performance tracking Marketing strategy planning + capstone project
You will learn social media marketing using all of the most popular social media platforms to grow your business
ORM, Video Marketing, canva, Invideo, Capcut Shoopify, Woocommerce, Social Media Advertising, Affiliate Marketing, you tube Basics
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- Unlock Your Online Potential: Master the essential tools and techniques to establish a powerful presence in the digital landscape.
- From Zero to Online Storefront: Learn the step-by-step process of creating and optimizing a website or blog designed for seamless e-commerce.
- Dominate Search Engines: Acquire practical SEO skills to ensure your brand is discoverable by the right audience at the right time.
- Strategic Paid Advertising: Navigate the intricacies of Google Ads and Meta Ads (Facebook/Instagram) to drive targeted traffic and conversions.
- Engage & Grow on Social Media: Develop compelling social media strategies to build brand loyalty and expand your reach across key platforms.
- Content That Converts: Discover how to craft captivating content that resonates with your audience and achieves marketing objectives.
- Automate Your Outreach: Implement effective email marketing campaigns and automation to nurture leads and drive repeat business.
- Leverage Partnerships for Growth: Explore the power of affiliate and influencer marketing to amplify your brand’s message and reach new customers.
- Data-Driven Decision Making: Understand how to interpret analytics to measure campaign success and continuously refine your marketing efforts.
- Build Your Master Marketing Plan: Develop a comprehensive marketing strategy, culminating in a practical capstone project to solidify your learning.
- Visual Storytelling with Ease: Gain proficiency in user-friendly design tools like Canva and video editing software like InVideo and CapCut for engaging visual content.
- Streamline Your E-commerce Operations: Learn the fundamentals of setting up and managing online stores with platforms like Shopify and WooCommerce.
- Amplify Your Brand with Video: Understand the principles of video marketing to create impactful and shareable content.
- Mastering YouTube’s Reach: Grasp the basics of YouTube marketing to leverage its vast audience for brand visibility.
- Reputation Management Essentials: Learn strategies for Online Reputation Management (ORM) to protect and enhance your brand’s image.
- Build Authentic Connections: Cultivate genuine relationships with customers and influencers to foster long-term brand advocacy.
- Attract Your Ideal Customer: Understand how to define and target specific customer segments for maximum marketing impact.
- Stay Ahead of the Curve: Get introduced to emerging digital marketing trends and adapt your strategies accordingly.
- PROS: Comprehensive Curriculum covering a wide array of digital marketing disciplines.
- PROS: Practical, hands-on learning with a focus on actionable skills.
- PROS: Empowering for aspiring entrepreneurs and small business owners.
- CONS: May require significant time commitment to fully grasp and implement all concepts effectively.
English
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