• Post category:StudyBullet-8
  • Reading time:7 mins read


Real Estate Agent Marketing That Works, Even When You Don’t. 24/7 Podcasting For Realtors

What you will learn

Start their Podcast

Understand the different way they can use their Pocasting strategy to position and brand themsleves

Description

In the super-competitive real estate market, Realtors need every advantage they can get.

Don’t you hate it when a potential client that you spoke with months ago, buys or sells their home… and uses another agent?

Imagine, for a minute, that you had the undivided attention of your ideal prospect. And not only that, you were talking in their ear on a weekly basis. Maybe, they aren’t ready to sell their home or buy a new one this week, but what about next week, next month, next year.

If you can remain top-of-mind with your clients and position yourself as the “One and Only” Realtor for them to turn to, regardless of when they decide to buy or sell, what would that do to your business?

Everyone has a smartphone. Everyone in your farm could be listening to your online radio show or Podcast.

What is a Podcast? It is audio or video shows, that when you subscribe to them, are automatically updated on your Computer, Smartphones, iPads, Tablets, and/or iPods. Think of them as free radio or TV shows which you deliver Spam-Free! directly to your audience every time you produce one.

Podcasting is bigger than you think. When we survey people who listen to free, commercial-free audio Podcasts at least once a month: we discover an interesting fact: It beats AM/FM Radio, streaming audio, CD’s, TV Music channels, & Sirius!

If you compare the number of people listening to Podcasts monthly, they are as popular as Twitter with 39 mIllion listeners, even if it doesn’t get the same ‘Respect’.


Get Instant Notification of New Courses on our Telegram channel.


But instead of communicating in impersonal 140 character Tweets, with Podcasting, you get right into the head of your target market for as long as you talk.

Podcasts are portable — and because of this, they are listened to everywhere… in the car, walking the dog, at the gym, at the beach, on a plane, anywhere.

When you claim your seat in this course, you’ll have permanent online access to watch the course 24/7, and there’s a Q&A discussion section by each lecture, where you can post questions – and we’ll answer them personally!

By following the short, simple, easy-to-follow lectures, you will be able to work through the process of setting up your show and publishing your first episode quickly.

Podcasting is increasing in popularity, and thanks to CarPlay, Google jumping on Podcasts and Apps, Podcast will continue growing for years to come. It is just past the ‘Early Adopter’ stage and has huge potential moving forward. Don’t miss out on the low-competition, high-demand opportunities that your fellow Real Estate Podcasters are enjoying.

Your co-instructor, Scott Paton, has over 10,000 Podcast students on Udemy. Your other co-instructor, MO, or Michael Oden, is moderator of the 19,000 strong Facebook group, Lab Coat Agents. Together, they bring you cutting-edge training that will change how you do business and you use high-leverage tools to grow your business.

Every minute you delay is actually COSTING you money ….

Enrol now!

English
language

Content

Real Estate Marketing and Podcasts

Introduction
Your Instructors

Podcast Styles For High Growth Realtors

Introduce Yourself
Why Successful Realtors Podcast
Introduction – Types of Realtor Driven Podcasts
The Market Update Podcast
The Interest Rate Update Podcast
The Community Podcast
The Networking Interview Podcast
[Activity] Creating a List of Potential Interview Subjects
Summary
Podcast Style Quiz

Set Up Your Podcast Show

Introduction
Scott’s Power Podcast Hosting Solution
Set Up Your Podcast Host/Producer Information
Set up Your Podcast Show
Title, Description and Popular Keywords for Your Show
Podcast Album Art
Save Time Making Episodes – Use Snippets!
Editing Snippet Title, Show Title and Episode Titles
What to do if you have a problem with MPW
Power Podcast Worksheet: Your Checklist Before Starting Your Podcast
Podcast Show Set up

Make Your Podcast Episode and What to Do After It Is Posted

Introduction
Post Your First Power Podcast episode
Power Podcast Episode Worksheet
Ping Your Podcast

How to Market Your Podcast – Offline

Introduction
Offline Marketing for Your Podcast
Community Newsletter
[Activity] Identify Local Community Newletters
Summary
Offline Marketing Quiz

How to Market Your Podcast – Online

Introduction
Submit Your Podcast To iTunes
Online Marketing
Groups
[Activity] Join 3 Local Facebook Groups
Summary

Wrap Up

Next Steps
Help Your Fellow Students
[Bonus] More MO

Bonus Lectures

[Bonus Lecture] Outsource Your Podcast Tasks and Write a Book Automatically