Public Relations: Generate Tons of Media Coverage through simple, easy-to-produce talking-head YouTube Videos
What you will learn
Creating numerous interview requests
Generating More Publicity
Building Thought Leadership
Creating evergreen content
Establishing name ID with Journalists
Developing on-camera interview skills
Description
Public Relations. Imagine yourself appearing on major TV news network programs, regularly. You can become the media’s go-to person for your industry. Getting on major local, national and international TV news programs no longer has to be a dream for you and your organization. It can happen now.
You will learn half a dozen very specific techniques on how to get more mainstream media Public Relations coverage through the strategic use of simple, talking-head YouTube videos. You can increase your odds of getting on NBC, Fox News Channel, ABC and quoted in the New York Times by creating YouTube videos with PR hooks. These Public Relationstechniques are not expensive and can be done in less time than many bloggers spend creating posts.
Why wait another day? Why let others take national TV news interview slots that could be filled by you? Sign up for this course today so you can begin pitching yourself to the news media you care about the most.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
What will students achieve or be able to do after taking this Public Relations course?
- Creating numerous interview requests
- Generating More Publicity
- Building Thought Leadership
- Creating evergreen content
- Establishing name ID with Journalists
- Developing on-camera interview skills
What to Udemy students say about this Public Relations course?
“5 Stars! A+ – really good video essay on how to do PR and promotion through video, and TJ breaks down great methods based on real-world experience of how to use this very unique communication tool with clients, journalists, suppliers – anyone.” Jason C Braatz
“5 Stars! I must admit I didn’t know reporters would use online video or Skype recordings. Thanks for opening my eyes — and making the process look easy!” Dan Janal PRLEADS
“5 Stars! TJ has a vast array of courses and the ones that I have sampled/taken are consistently concise, effective and simple to follow. As a media agency owner I make it a point to take courses to stay fresh and more importantly – to learn new things that will help mine and my clients’ business. It is my opinion that if more business owners and/or marketing personnel took courses like this one…they would begin to see not only the evolution of their business, but also themselves.” Michael Lance-Maragakis
“5 Stars! This course gave me additional insight on the value of for PR. Another a great video training series full of tips to leverage video with PR. The overview video was solid providing several key points on how using video has numerous advantages for PR, Publicity and enhancing your own speaking career.” Doug Lehman
This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.
Content
Course Review: Public Relations: Become a Media Star by Pitching with Video
Okay, let’s cut to the chase. As someone who’s spent years navigating the wild west of tech marketing and PR, I’ve seen my fair share of “guaranteed success” courses. This one, “Public Relations: Become a Media Star by Pitching with Video,” caught my eye because it promised something tangible: using simple, talking-head YouTube videos to generate actual media coverage. And you know what? It mostly delivers.
This isn’t your dusty, old-school PR playbook. The course dives headfirst into a surprisingly effective strategy for modern media relations. Forget spending a fortune on elaborate productions. The core concept here is leveraging your expertise through easily producible video content – think of it as democratizing PR. The instructor breaks down how to consistently create these interview-style videos, positioning yourself as the go-to expert. It’s a refreshing take that focuses on building consistent, high-quality content that journalists can actually use. The emphasis on creating evergreen content is particularly smart; these videos can keep working for you long after you hit publish. What I found particularly insightful was the focus on establishing direct name ID with journalists. It’s not just about shouting into the void; it’s about building relationships and making yourself recognizable to the people who can amplify your message.
There aren’t many hard prerequisites for this course, which is a good thing. If you can operate a smartphone and have something to say, you’re pretty much good to go. However, a basic understanding of what public relations actually *is* would certainly help you grasp the strategic underpinnings faster. It’s not going to teach you how to set up a press release template from scratch, but it will teach you how to make that press release *relevant* through video.
The skills you’ll hone here are pretty straightforward but incredibly valuable in today’s landscape. Obviously, on-camera interview skills are front and center. You’ll learn how to speak clearly, concisely, and confidently. Beyond that, the course emphasizes content strategy – understanding what makes compelling video content for media outlets. While it doesn’t delve into heavy technical video editing or sophisticated camera gear, it highlights how to use readily available industry-standard tools effectively for a professional look and feel. Think of it as the strategic application of technology rather than deep technical dives.
Now, for the career benefits. This course is a fantastic way to accelerate your career growth in PR, marketing, or communications. By mastering these video pitching techniques, you can become significantly more effective at generating publicity for yourself or your clients. This directly translates to building thought leadership, which is crucial for many roles. Think of positions like Public Relations Specialist, Communications Manager, Marketing Coordinator, or even as a freelancer looking to land more lucrative clients. The ability to consistently generate media coverage is a highly sought-after job-ready skill. It’s about demonstrating tangible results, not just going through the motions. This can even be beneficial for those looking for certification prep in marketing or PR, as it offers a practical, modern approach.
Pros
- Actionable Strategy: This isn’t just theory. The course provides a clear, step-by-step method for generating interview requests and media coverage using video, making it highly practical.
- Cost-Effective Production: The focus on simple, easy-to-produce videos means you don’t need a massive budget or fancy equipment to see results, making it accessible for individuals and smaller organizations.
- Modern Relevance: The approach is highly relevant to today’s media landscape, where video content is king and journalists are looking for easily digestible information.
- Skill Building Beyond Video: While video is the medium, the course implicitly teaches strategic thinking, content creation, and relationship building – all critical for PR success.
Cons
- Content Depth: While effective, the core video production aspect itself remains relatively beginner-level. If you’re already a seasoned video producer, you might find that element less challenging. The real value is in the PR strategy, not the technical video creation itself.
Overall, if you’re looking to boost your PR game with a practical, modern, and cost-effective approach, this course is definitely worth considering. It’s about getting your message out there, consistently and effectively, and this course provides a solid roadmap to achieve just that.