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Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan

Why take this course?

πŸš€ [Course Title]: Product Marketing Launch Plan: Product GTM with Dekker, MBA πŸŽ“


Unlock the Secrets to a Successful Product Launch!

β€œGoing to market is just the process of convincing people that your new way is better than the status quo.” – David Bland

Dive into the world of product marketing with Dekker Fraser, an experienced MBA, and Spencer Grover, as they guide you through the intricacies of launching a new product and preparing for a go-to-market (GTM) strategy. This course is tailored for marketing professionals, entrepreneurs, and anyone looking to make a splash in the tech industry with their products.


Your Blueprint for a Winning Product Marketing Strategy

In just a few days, you can craft a compelling go-to-market plan using our 7-step formula. This course is not just theory; it’s packed with practical advice honed from years of successful launches and digital campaigns for industry giants like Sony, Salesforce, and Rocket Lawyer – all backed by Silicon Valley know-how and the strategic insights from top business schools.


🎯 What You’ll Master:

  • 7 Key Pillars of GTM Success: From target audience identification to demand generation, our course covers everything you need to build a robust marketing plan.
  • The 5 Cs of Target Markets: Learn how to effectively segment your market for maximum impact.
  • Market Sizing and Demand Forecasting: Discover how to gauge potential demand and set the stage for capturing the market.
  • Optimal Product Pricing Strategies: Find out how to price your product for profitability and appeal.
  • Avoid Common Launch Pitfalls: Learn solutions to typical challenges you may face during a product launch.
  • Comprehensive Marketing Plan Development: Create a marketing strategy that’s both MBA level and applicable to your startup or tech company.

πŸ’‘ Key Takeaways:

  • Business Development for Startups and Tech Companies: Equip yourself with strategies that foster growth from the ground up.
  • Startup Marketing Mastery: Understand how to market your product effectively within the startup ecosystem.
  • SaaS Business Insights: Tailor your approach specifically for Software as a Service (SaaS) ventures.
  • Entrepreneurship and Innovation: Learn the entrepreneurial mindset that drives successful products to market.
  • Digital and Marketing Strategy: Embrace digital tactics that can elevate your product launch.

πŸš€ Course Highlights:

  • Real-World Application: Gain insights from real-life case studies and practical examples.
  • Actionable Frameworks: Learn the Product Marketing Launch Formula and how to apply it to your product.
  • Success Stories: Hear success stories that illustrate the power of effective marketing strategies.
  • Tailored for Various Industries: Whether you’re in SaaS, entrepreneurship, or any tech-driven field, this course is designed to be universally applicable.

πŸš€ Join the ranks of successful product marketers and entrepreneurs!


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This comprehensive course covers all aspects of launching a new product, from conceptualization to execution. You’ll learn how to navigate the complexities of today’s market, position your product effectively, and drive sales through targeted marketing efforts.


πŸ’Œ Testimonials:

“One of the best product marketing courses on the market!” – Jane D.

“The ultimate guide to developing a marketing plan to go to market!” – Mike S.


πŸ“˜ Who Should Take This Course?

  • Aspiring and seasoned Product Managers and Product Owners looking to enhance their market presence.
  • Entrepreneurs eager to launch a SaaS or Mobile App Business.
  • Marketing professionals seeking to refine their Go to Market Strategies.
  • Anyone interested in the field of Digital Product Marketing.
  • Startups and tech companies aiming for Business Development and Growth.

Embark on your journey towards a successful product launch today with Product Marketing Launch Plan: Product GTM with Dekker, MBA! 🌟

Enroll now and transform your approach to product marketing!

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