Product Management - Becoming A Product Evangelist
Breaking into Product Management with Non-Traditional Background

What you will learn

Identify the role and responsibilities of a product manager.

Comprehend the importance of collaboration within a product team.

Understand the roles of different team members in the product development process.

Define the concept of product strategy.

Develop a clear understanding of what constitutes a product vision.

Create a product vision board.

Learn how a compelling product vision aligns with overall business objectives.

Evaluate the significance of understanding market size in product strategy.

Learn methods to assess and analyze market size.

Define and create user personas.

Understand how user personas contribute to effective product development.

Map out the user journey for a product.

Recognize the impact of user journeys on product design and user experience.

Define and set SMART product goals.

Understand the importance of aligning product goals with overall business objectives.

Identify key success metrics for a product.

Understand how success metrics contribute to measuring product performance.

Break down product features to align with product goals.

Learn how to prioritize and plan features based on business impact.

Understand the role of analytics in product management.

Learn how to track and analyze user behavior for informed decision-making.

Gain expertise in selecting and utilizing relevant product metrics.

Understand how metrics contribute to ongoing product improvement and optimization.

Breaking into Product Management with Non-Traditional Background

Description

This comprehensive product management course is tailored for aspiring and early-career product managers, as well as professionals transitioning into this dynamic field. From foundational concepts to strategic thinking, collaboration, and analytical skills, participants will gain the expertise needed to navigate the end-to-end product management process successfully. Ideal for those seeking to enhance career prospects or launch products, this course provides a holistic understanding of modern product management.

Section 1: Introduction to Product Management

  • What is a Product
  • Who is a Product Manager
  • Product Team

This section lays the groundwork, defining products and roles in product management. Participants will understand the responsibilities of a product manager and the importance of collaborative product teams.

Section 2: Product Strategy


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  • Introduction to Product Strategy
  • Product Vision
  • Product Vision Board
  • Steps involved in Product Vision
  • Market Size
  • User Persona
  • User Journey
  • Product Goal
  • Success Metrics
  • Feature Breakdown

Delve into the strategic aspects of product management, crafting a compelling product vision, setting goals, and understanding market dynamics. Learn to create user personas, map user journeys, and break down features to align with overarching objectives.

Section 3: Metrics and Measurement

  • Product Analytics & User Behavior Tracking
  • Product Metric Masterclass

Explore the crucial role of metrics in product management. Understand how to track user behavior, analyze data, and select metrics for ongoing product improvement, creating a foundation for informed decision-making.

English
language

Content

Introduction to Product Management

What is a Product.
Who is a Product Manager
Product Team
Download and solve the excel workbook

Product Strategy

Introduction to Product Strategy
Product Vision
Product Vision Board
Steps involved in Prroduct Vision
Market Size
User persona
User journey
Product Goal
Sucess Metrics
Feature Breakdown

Metrics and Measurement

Product Analytics & User behaviour tracking
Product Metric Masterclass