Why & how to use pay-per-click/direct response marketing with Google Adwords & Facebook advertising
What you will learn
Why traditional “brand awareness” marketing is fundamentally flawed
Have concrete examples of pay-per-click, direct response Google & Facebook advertising success across industries
Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads
Perform basic math calculations needed to conduct Google & Facebook PPC
Explain ways to lower Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC)
Calculate & explain Return on Investment (ROI)
Explain the role of a PPC/direct response campaign manager
Be able to find & hire PPC/direct response campaign managers or DIY
Description
We are currently undergoing the greatest shift in advertising since the invention of the TV.
And it’s all because of Pay-Per-Click Advertising, also known as direct response marketing.
PPC/direct response advertisements on Google & Facebook are by far the cheapest, most effective and best way to grow customers for any product, good or service.
It helped me build a website to 1 million page views PER DAY and sell it to famous tech entrepreneur Gary Vaynerchuk. Now I’m teaching you what I learned in this 5-part, 1-hour course.
The introduction & 5 modules of the course are broken down like this:
Introduction
• Who is Jim Weber?
• Testimonial from famous tech entrepreneur Gary Vaynerchuk
• What is Pay-Per-Click/Direct Response Marketing?
• What will I learn from “PPC 101”?
Module #1: PPC Case Study
• How Zingerman’s Deli used PPC to build a $15-million, mail-order business.
We are thrilled to unveil this latest course PPC 101: Intro to Google & Facebook Direct Response Ads which is designed to unlock your full potential and propel you towards success. 
Whether you are an aspiring professional seeking to upskill or an enthusiast eager to explore a new passion, this course PPC 101: Intro to Google & Facebook Direct Response Ads is tailor-made to cater to your unique learning journey. Enroll this course PPC 101: Intro to Google & Facebook Direct Response Ads to embark on an exciting educational adventure that will redefine your capabilities and broaden your horizons. Get ready to dive into a world of knowledge, innovation, and growth! Explore our website daily to access a diverse range of free courses covering high-demand fields such as Cloud Computing, Data Analytics, and Cybersecurity. Dive into Trading insights and Real Estate investment strategies, or discover the nuances of Property management. Elevate your career with Online MBA Programs and College degrees. Explore various financial subjects like Health Insurance, Life Insurance, Credit Card tips, and Legal attorney courses. Our Health and Medical offerings cover Dentistry, Surgery, and beyond. Begin your Journey with travel-focused courses for Flight and Hotel booking know-how. Enhance your Home Improvement skills with our specialized offerings. Our platform presents learning opportunities across multiple disciplines, providing the latest insights in various industries. As you stay informed, your personal and professional growth thrives. Dive into Finance with courses on Personal Loans, Retirement Plans, Mutual Funds, and Financial Planning. Uncover insights into Health Insurance, Weight Loss Surgery, Dental Implants, Addiction or Cancer Treatment. Whether you are interested in trading or need guidance on Car or Motorcycle Insurance, our courses empower your knowledge journey.Module #2: Sales Flow
• The PPC Sales Funnel & how to generate sales leads.
Module #3: PPC Math
• Elementary school-level formulas you need to know and how to calculate.
Module #4: Success Stories
• Successful uses of PPC to grow businesses, products or services across industries.
Module #5: Campaign Managers
• Everything you need to know about finding & hiring PPC campaign managers.
Conclusion
• Quick recap of the most important things you learned in Modules #1-5.
WHAT THIS COURSE IS *NOT*
This course is NOT a “how to” guide to creating and monitoring Google & Facebook ads. From my personal experience, it takes months to not only use these PPC platforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google & Facebook ads as your profession, it is a more efficient use of your time and money to hire a trusted campaign manager and pay them either on commission or a percentage of your PPC ad spend (30% or less).
Content
Introduction
Module #1: PPC Case Study
Module #2: Sales Process
Module #3: PPC Math
Module #4: Success Stories
Module #5: Campaign Managers
Conclusion
After adding the course into Cart at Checkout page, Apply Coupon Code➛ 
We hope this course PPC 101: Intro to Google & Facebook Direct Response Ads has been enriching and empowering, equipping you with valuable skills and insights to conquer new heights in your personal and professional life. As you step forward after completing the course PPC 101: Intro to Google & Facebook Direct Response Ads, you’ll be armed with a new knowledge and confidence. Remember that the pursuit of learning is a lifelong adventure. Keep striving for excellence, embrace challenges, and never stop expanding your horizons. We believe in you, and we can't wait to witness the incredible impact you'll make in the world. Stay inspired and keep exploring the boundless possibilities that await you after completing the course PPC 101: Intro to Google & Facebook Direct Response Ads. Farewell for now, and remember, your journey towards greatness has only just begun!
Keep Learning, Keep Growing! 