What you will learn
Retail management
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life time Value
Retail finance and accounting
Introduction to Asset Management and Margin Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix
Description
If you have been to a retail store do why you end up buying more than you actually need?
That’s because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
Section 2 Types of Retail store and Trading area
- Types of retail store based on the format
- Types of retail stores based on the trading area
- Reilly’s Law of Retail Gravitation | Retail Management |
- Huff Gravity Model | Retail Management |
- Trading area Advance exercise
Section 3 Omnichannel and e-commerce
- Webrooming vs Showrooming
- Multichannel and Omnichannel strategy
Section 4 Warby Parker Omnichannel Case study
- Warby Parker Case Study Intro
- Warby parker Retail Finance Metrics
- Basics of Income Statement
- Warby Parker Contribution Margin
Section 5 Customer Data in retail management
- Customer Relationship Management
- Recency, Frequency, and Monetary (RFM) analysis
- Market Basket Analysis (Market Basket Analysis)
- Association and Support (Market Basket Analysis)
- Confidence (Market Basket Analysis)
- Lift (Market Basket Analysis)
- Name manager and Indirect function
- Market Basket Analysis
Section 6 Store layout and design
- Customer Lifetime Value
- Customer Lifetime Value Assignment
- Types of Store Layout
- The goal of Store Design
- Store layout Exercise – Lift
Section 7 Retail finance and accounting
- Introduction to Retail Finance
- Income Statement and Cash flow statement
- Introduction to Asset Management and Margin Management
- The Strategic Profit Model in Retail Management
- Walmart and Tiffany Financial Statement
- Retail Finance Assignment
- Financial metrics Conclusion
Section 8 Category and Inventory Management
- Introduction to Category Management
- ROI and GMROI
- ABC Analysis for Inventory Management
Section 9 E-commerce and D2C brands
- Introduction to e-commerce and D2C
- Private labels and white labels
- D2C business model
- Marketing, Sales and expansion of D2C brand
English
language
Content
Introduction to Retail Management Basics
What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment
Course Content PPT notes
Types of Retail store and Trading area
Types of retail store based on format
Types of retail store based on trading area
Reilly’s Law of Retail Gravitation | Retail Management |
Huff Gravity Model | Retail Management |
Course content PPT notes
Omnichannel and e-commerce
Webrooming vs Showrooming
Multichannel and Omnichannel strategy
Warby Parker Omnichannel Case study
Warby Parker Case Study Intro
Warby parker Retail Finance Metrics
Basics of Income Statement
Warby Parker Contribution Margin
Case study PDF notes
Customer Data in retail management
Customer Relationship Management
Recency, Frequency and Monetary (RFM) analysis
Market Basket Analysis
Association and Support (Market Basket Analysis)
Confidence (Market Basket Analysis)
Lift (Market Basket Analysis)
Name manager and Indirect function
Market Basket Analysis
Store layout and design
Customer Life time Value
Customer Lifetime Value Assignment
Types of Store Layout
Goal of Store Design
CRM, Market basket PPT Notes
Retail finance and accounting
Introduction to Retail Finance
Income Statement and Cash flow statement
Introduction to Asset and Margin Management
The Strategic Profit Model in Retail Management
Walmart and Tiffany Financial Statement
Retail Finance Assignment
Financial metrics Conclusion
Retail Finance Content PPT Notes
Category and Inventory Management
Introduction to Category Management
ROI and GMROI
ABC Analysis for Inventory Management
E-commerce and D2C brands
D2C (Direct to consumer) Business Model
Private labels and white labels
How to start your own Private Label
PDF notes of this section