A Practical Approach to Product Metrics and Growth with Mixpanel
What you will learn
Understand the fundamentals of product analytics and their importance in driving product success.
Identify and implement key product metrics to measure growth and performance effectively.
Learn the concept of the North Star Metric and how to choose the right one for your product.
Apply frameworks for measuring product success and aligning team efforts.
Build and analyze modern marketing funnels, including the AARRR framework.
Master advanced product metrics to gain deeper insights into user behavior.
Set up and navigate Mixpanel, the leading product analytics tool.
Create funnels in Mixpanel to track user progress through key stages.
Analyze user cohorts to identify retention patterns and user engagement trends.
Build actionable dashboards in Mixpanel to visualize data and share insights with your team.
Use Mixpanel to uncover actionable insights for improving your product.
Gain hands-on experience with Mixpanel features like boards and custom reporting.
Leverage product analytics to make data-driven decisions for growth and retention.
Understand how to interpret analytics reports to guide product strategy.
Why take this course?
Master Product Analytics with Mixpanel: A Hands-On Guide
Unlock the power of data to drive product success with our comprehensive, beginner-friendly course, Master Product Analytics with Mixpanel: A Hands-On Guide. Designed for aspiring product managers, marketers, and data enthusiasts, this course equips you with the essential skills to analyze, measure, and optimize product performance.
What You’ll Learn:
- Foundations of Product Analytics: Grasp the fundamentals of product metrics, their importance, and how to use them effectively.
- North Star Metric Framework: Identify and implement the most impactful metric to guide your product’s growth and long-term success.
- Modern Marketing Funnels: Learn how to construct and analyze effective funnels using the popular AARRR framework (Acquisition, Activation, Retention, Referral, Revenue).
- Advanced Product Metrics: Gain deep insights into advanced product metrics through an expert-led masterclass.
- Hands-On Mixpanel Training: Dive into Mixpanel, the leading product analytics tool, and master features such as user insights, funnels, cohorts, and creating actionable dashboards.
Course Highlights:
- Real-World Scenarios: Each section is packed with practical examples and case studies to help you apply your skills in real-world situations.
- Interactive Quizzes: Test your knowledge with engaging quizzes to solidify your understanding.
- Expert Guidance: Receive step-by-step instructions on using Mixpanel effectively, tailored to both beginners and experienced users.
- Custom Workbooks: Access downloadable resources to enhance your learning journey and provide actionable insights.
By the end of this course, you’ll be able to:
- Confidently measure and interpret key product metrics.
- Identify the North Star Metric to align your team around product goals.
- Utilize Mixpanel to uncover actionable insights that drive growth and retention.
Whether you’re a product manager, marketer, startup founder, or data enthusiast, this course will empower you with the skills to make data-driven decisions and excel in your career.