Master in Marketing Strategy and Marketing Management

Post published:24 September, 2025
Post category:StudyBullet-22
Reading time:4 mins read

Advanced program in Marketing including Analytics; Beyond Digital and Social Media Marketing; for bba/ mba students, cmo
⏱️ Length: 11.3 total hours
⭐ 4.56/5 rating
👥 29,711 students
🔄 January 2025 update

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Course Overview
- This master-level program rigorously explores advanced marketing strategy and comprehensive marketing management.
- Designed for BBA/MBA students and professionals, it moves beyond tactics, fostering deep understanding of market forces and consumer behavior.
- Integrates cutting-edge analytics into strategic planning, enabling data-driven decisions for competitive advantage.
- Beyond digital and social media, it re-emphasizes foundational principles and integrated, omni-channel perspectives for modern market leadership.
- Delivering high-impact insights and actionable frameworks in 11.3 hours, participants gain substantial strategic competencies efficiently.
- Updated January 2025, ensuring access to current industry trends and best practices for dynamic business environments.
Requirements / Prerequisites
- Academic Foundation: Bachelor’s degree in Business, Marketing, Economics, or related field; or current MBA enrollment.
- Professional Trajectory: Beneficial for marketing professionals aspiring to or already in management/senior leadership (including CMOs).
- Analytical Inclination: Comfort with data analysis and quantitative methods is recommended due to the course’s analytical emphasis.
- Strategic Vision: Eagerness to think critically, analyze complex markets, and develop holistic, long-term brand visions.
- Proactive Learning: Dedication to absorbing advanced concepts and applying new frameworks is essential for maximizing outcomes.
Skills Covered / Tools Used
- Advanced Market Segmentation: Master precise customer targeting using deep psychographic, behavioral, and demographic insights.
- Brand Portfolio Optimization: Develop expertise in managing coherent brand portfolios, focusing on equity, extensions, and revitalization.
- Competitive Intelligence: Employ sophisticated techniques to monitor rivals, forecast shifts, and formulate proactive strategic responses.
- Revenue-Centric Pricing: Explore advanced pricing models, value-based strategies, and promotional tactics for maximizing profitability.
- Integrated Marketing Communications (IMC): Design and orchestrate cohesive messaging across traditional, digital, and experiential channels.
- Marketing ROI Measurement: Utilize advanced analytics to track campaign performance, calculate ROI, and demonstrate tangible business impact.
- Product Lifecycle Stewardship: Gain proficiency in optimizing strategies for products across their entire lifecycle, from innovation to decline.
- Strategic Alliance Formulation: Explore collaborations for extending market reach, co-creating value, and leveraging external capabilities.
- Ethical Marketing Leadership: Integrate corporate social responsibility and ethical conduct into strategies, meeting consumer expectations.
- Scenario Planning & Risk Management: Develop frameworks for anticipating market disruptions and building resilient marketing strategies.
- Customer Lifetime Value (CLV) Maximization: Apply models to enhance long-term customer relationships and profitability.
Benefits / Outcomes
- Executive Marketing Leadership: Prepare to lead marketing functions at an executive level, driving strategic growth and shaping organizational direction.
- Data-Powered Decision-Making: Cultivate profound ability to leverage complex analytical insights for superior planning and optimization.
- Comprehensive Market Acumen: Attain a holistic perspective on market dynamics, consumer psychology, and competitive forces.
- Accelerated Career Trajectory: Position yourself for rapid advancement into senior management, director, or CMO roles.
- Unrivaled Competitive Advantage: Acquire highly sought-after skills differentiating you as a strategic, impact-driven marketing professional.
- Integrated Ecosystem Mastery: Learn to design and manage cohesive marketing efforts across diverse customer touchpoints.
- Strategic Problem-Solving: Develop critical thinking to address complex marketing challenges with innovative, effective solutions.
PROS
- Advanced & Focused: Expert-level, highly strategic curriculum for aspiring marketing leaders.
- Strong Analytics Core: Emphasizes data and analytics, crucial for performance-driven roles.
- Holistic Marketing View: Broader perspective beyond digital, ensuring integrated understanding.
- High Esteem & Popularity: 4.56/5 rating, nearly 30,000 students, confirming value and effectiveness.
- Contemporary Relevance: Updated Jan 2025, reflecting latest industry trends and best practices.
- Direct Career Impact: Designed for C-suite and senior leadership, offering immediately applicable insights.
CONS
- Intensive Learning Curve: The advanced and condensed nature (11.3 hours) may demand significant dedication and supplementary effort to fully absorb and implement all complex concepts.