Master the Six Key Steps for Developing an Effective Digital Marketing Strategy
What you will learn
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How to create a comprehensive digital marketing strategy for your project
What is a digital marketing strategy and its main types?
Techniques for assessing the target market and competitive analysis
Strategies for comprehending market positioning and potential avenues for growth
Methods for pinpointing and analyzing the target audience
Tactics for understanding consumer behavior and needs
The idea and different types of brand positioning
How to create a compelling unique selling proposition
What is a marketing mix? Classic and extended marketing mix models
4Cs, 4Rs, 3i, SIVA marketing mix models
Varieties of marketing communication channels and strategies for their selection
What is an omnichannel marketing, its benetits and difference from multichannel marketing
Insight into marketing budgeting and evaluating the outcomes of marketing endeavors
Main marketing metrics and their meaning
English
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