Foundations of Digital Marketing
What you will learn
Understand the basics of digital marketing, including its key concepts and terminology.
Gain knowledge of consumer behavior in the digital space and how it impacts digital marketing strategies.
Understand the fundamentals of SEO
Develop skills in creating content and implementing digital marketing strategies
Explore tools and platforms used in digital marketing, such as Google Analytics, social media management tools, and AI.
Gain practical experience through hands-on exercises, case studies, and real-world projects to reinforce learning.
Learn best practices on how to create and optimize digital marketing campaigns for maximum effectiveness and ROI.
Why take this course?
🚀 Licensed Digital Marketing Master™ with IIDM Certification 🎫
Foundations of Digital Marketing – Dive into the World of Tomorrow’s Marketing Today!
Introduction:
Before we embark on this exciting journey, please note that this course involves a hands-on project. You are welcome to choose your own company or any clients you are currently working with. Ensure consistency by using the same project throughout the course for a more cohesive learning experience.
Your Guides to Digital Marketing Mastery:
Welcome to the International Institute of Digital Marketing™ (IIDM), where marketing is not just about promoting products and services, but about understanding the digital landscape that shapes our world. Founded in the USA by a collective of seasoned business professionals, marketers, and entrepreneurs, IIDM has distilled years of combined expertise into a comprehensive course designed to lay down a solid foundation for mastering digital marketing.
Course Structure:
This hybrid course merges theory with practice, ensuring you not only learn the concepts but also apply them in real-world scenarios. Each lecture comes with detailed notes, hands-on activities, and resources that will guide your journey through each topic.
🎥 Lecture Videos (40) – Engage with expertly crafted videos that cover all aspects of digital marketing.
🚀 Assignments (41) – Apply your knowledge by completing assignments submitted to IIDM™ for evaluation and feedback.
📲 Quizzes (11) – Test your understanding with quizzes that reinforce what you’ve learned.
📚 Downloadable Materials (11) – Access exclusive resources designed to complement your learning.
🌍 External Resources (46) – Explore a curated list of additional materials for deeper insights.
🤳 Social Media & Content Creation – Get practical, hands-on experience in creating compelling social media content and effective content marketing strategies.
🔍 Marketing Strategies & SEO – Learn to develop robust marketing strategies that include mastering Search Engine Optimization (SEO).
💫 Paid Advertisements – Gain expertise in creating successful paid advertisement campaigns on Facebook, LinkedIn, and Google.
Course Overview:
This extensive, in-depth course is a 3-month intensive certification program that covers all the essentials of digital marketing. It will take you through the buyer journey, ensure your strategies are goal-oriented, and teach you to design intelligent campaigns across various channels.
🧐 What’s Digital Marketing? – Explore the intricacies of digital marketing and how it can effectively reach customers in ways traditional media cannot.
📊 Digital Marketing 101 – Understand the basics of digital marketing, from market research to crafting effective strategies.
Curriculum Breakdown:
- Introduction to Digital Marketing – Set the foundation for your learning journey.
- Market Research – Learn how to gather and analyze information about your target audience.
- Content Marketing – Discover how to create valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Social Media Marketing – Master the art of engaging with consumers on social platforms.
- Search Engine Optimization (SEO) – Understand how to improve your site’s ranking in search engines.
- Introduction to Artificial Intelligence – Explore AI’s role in digital marketing.
- Affiliate Marketing – Learn how to earn a commission by promoting products or services on your website.
- Digital Marketing Strategy – Develop a comprehensive plan to guide your marketing efforts.
- Introduction to Paid Advertising – Discover the fundamentals of paid advertising and how it can complement your digital marketing strategy.
- A/B Testing – Learn how to test different versions of your ads to optimize performance.
- Reputation Management – Understand the importance of managing your brand’s reputation online.
Get Started:
Before you begin, it’s crucial to get set up with all the necessary materials and guidelines for the course. Please reach out to us at [email protected] to gain access to your learning materials and to discuss the evaluation process for your IIDM certification upon completion. 📫
Embark on this transformative digital marketing journey today and become a certified Licensed Digital Marketing Master™ with IIDM! 🚀🎉