Split testing is helping your site to ‘evolve’, to become the most search engine optimized version of itself
What you will learn
What is Split Testing?
Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
Using Split Testing for SEO Success – The Practical Guide
The Technical Bit: Using Redirects
Tools and Best Practices
What to Test?
Advanced Strategies
SEO – What We Know and What Split Testing Has Shown Us
Related Strategies and Conclusion
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