The Benefits, ROI, Risks And Ethics Of Working With Influencers For Increased Brand Awareness
What you will learn
Understand what influencer marketing entails.
Learn the benefits of this style of marketing.
Consider the ethical factors surrounding influencers.
Understand the rapid expansion of influencer marketing.
Utilise relevant frameworks you can implement in your own business.
Consider the risks of working with an influencer.
Boost your brand awareness.
Increase your client base.
Learn about the ROI from influencer marketing.
Description
Are you a business owner interested in expanding your customer base? Are you a manager looking to use a social media influencer as part of your marketing strategy? Or do you want to learn how to grow your business using influencer marketing? If this fits your profile, this course was made for you.
Marketing is crucial to the growth of any business. With the rise of social media, influencer marketing has become an even more effective way to reach new and potential customers than other traditional methods. In 2023, 75% of companies will set aside funds for influencer marketing to remain competitive. In this course, you will learn how to harness this emerging force in marketing to your advantage. We will start off by looking at how the power of an influencer has grown over the years, as well as discussing how you can choose the right influencer to meet your business needs. This could be to increase brand awareness, kick start market growth or adapt to a new audience.
We will also discuss how you can assess if an influencer is the right fit for you based on factors such as content, number of followers and cost. Following this, we will delve into the different types of influencers, including micro, nano and macro, looking at deeper factors such as niche and influencer reputation. Considering key statistics and case studies we will explore well-known brands and assess the strategies they have deployed in order to create successful campaigns. From here, we will take a deep dive into the ethics of using an influencer and the damage that can be done if an influencer does not authentically represent the brand. This will include information from leading bodies such as The Advertising Standards Authority.
Finally, we will cover the potential ROI from using an influencer and how you can improve your campaigns by looking at your strategies from the perspective of a customer. By the end of this course, you will have comprehensive knowledge of the different types of influencers and how to use them as part of your marketing strategy.
So, are you ready to learn more about influencer marketing and the proven methods you can use to improve your company’s reach and brand awareness? Enrol now to learn more!
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