Impression Managment Strategies

In this course you will learn about Impression management strategies and the two -component model of Impression management. Case studies have been incuded to make the learning more practical and applicable.

Impression management, refers to the ways that people use to attempt to control how they are perceived by others. This can involve conveying particular impressions about one’s abilities, attitudes, motives, status, emotional reactions, and other characteristics. The concept of impression management was first introduced by Erving Goffman in 1959, and it has since been studied extensively in the fields of sociology and psychology.

Self-presentation, on the other hand, can be understood as a subset of impression management that is more focused on the individual’s efforts to manage the impressions others form of them. While impression management encompasses a broader range of activities, including managing impressions of a group, an object, or an event, self-presentation specifically refers to managing one’s own image in the eyes of others.

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Despite these differences, the two terms are often used interchangeably in the literature, as they both involve the goal-directed activity of controlling information to influence the impressions formed by an audience. As a result, the motivations, processes, and strategies involved in impression management and self-presentation often overlap.

In summary, impression management and self-presentation are closely related concepts that involve the ways people control how they are perceived by others. While self-presentation is a more focused aspect of impression management that deals specifically with managing one’s own image, both terms are often used interchangeably in the literature due to their overlapping motivations, processes, and strategies.

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