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  • Reading time:4 mins read


6 proven strategies to find and convert customers

What you will learn

The traditional sales process

The conscious selling concept

How the conscious selling concept affects the sales cycle

Traditional lead generation

The 6 alternative lead generation strategies you should use today to increase your sales revenue

How to practically apply the 6 strategies to your business or sales job

Description

Lead generation is the first and undoubtedly one of the key functions in the sales process.

For companies who sell services of products, they rely heavily on being able to generate leads that convert int he shorted possible time and have continuous activity from identifying potential customer, outreaching to those customers, and converting them to paying customers.

Selling with Heart is the complete framework on how to sell consciously and taking your business to an entirely new revenue generation level.

As a subset of the book, this course focuses on how to generate leads at the beginning of the sales process.

We will look at proven approaches that covers both inbound and outbound lead generation…beyond cold calling that small business owners, entry-level sale professionals, and even experienced sales professionals can use to boost their sales. ‘


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The course zooms on six strategies specifically, also presenting case studies or scenarios of application so that you can apply directly to your current sales routine.

Beyond lead generation, a quick glance of some important sales management concepts to help you with planning your sales approaches.

Please complete the activities to make sure you are firmly grasping the information that is shared in the course.

English
language

Content

Introduction
Course Introduction
Introduction to or Refresher on Sales
The Sales Process & Models
Help gym owner Jim decide on a sales model for his new business
The Conscious Selling Concept
Conscious Selling
Help Crystal Inc’s newest salesperson solve this problem
Sales Cycles – Traditional vs Conscious
Lead Generation
Introduction to Lead Generation
The 6 proven Lead Generation Strategies
Case Study – The Strategies in Practice
Conclusion
Conclusions