Learn to set up Google Analytics, audit your settings and create reports to find your product & business opportunities
What you will learn
Installing Google Analytics directly & via Google Tag Manager
Setting up Raw, Reporting and Testing views
Creating custom dimensions and metrics
Setting up custom alerts to notify of sudden drops or spikes
Using UTM parameters and acquisition reports
Setting up goal and events to track activation
Using cohort tables to monitor retention
Creating custom reports in Google Data Studio
Why take this course?
This course is designed to take you to the next level no matter whether you’re a beginner or power user of Google Analytics.
This course will guide you through:
– Installing the old Universal Analytics & new Google Analytics 4
– Creating a professional structure of views
– Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)
– Setting up goals and events to track any click or move your users make (in case you wish to do so)
– Discussing business models and funnels
– Building scheduled reports to monitor product performance
The goal of the course:
1. Understand 99% of Google Analytics’s functionality
2. Impress your business partners, clients and/or shareholders with new reports and insights
3. Find a scala of product opportunities to start working on