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Strategies for creating content that gives value to your audience and brings profit to your business.

What you will learn

Marketing principles that can be used for content creation.

Psychological stage a buyer goes through before buying a product.

Ways to create new content on a regular basis.

Essential elements to include in your website.

Description

Effective content creation requires you to create materials that either solve specific problems that your audience has or give your audience the ability to achieve specific benefits that are valuable to them. This is easier said than done because you need to get inside the heads of your potential customers.

This course will teach you how to create content that resonates with your target market as well as guide them from simply being aware of your product and services to becoming your loyal customers.

Presenting yourself as an authority figure requires you to provide value and create good relationships with your potential clients. To do that, you need to provide a steady stream of valuable content.


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In this course I will present to you practices that allow you to generate an infinite amount of content that your customers will gain value from so that they will trust you and be comfortable enough to buy your products and services.

Giving valuable information is not enough. You have to present it in a way that keeps the focus on your view of your viewers and makes it easy for them to consume all the valuable parts of your content.

This course covers elements that you need to include in your content so that viewers can easily read and watch them, which will make it easier for you to convey professionalism and build a positive brand image that will bring you profit.

English
language

Content

Introduction

Introduction

Marketing Elements

Introduction
Marketing vs Selling
People don’t want to be sold.
Buyer persona and its purpose
Goals and performance indicators
Copywriting
Having your own website

Sales Funnel

What is a sales funnel?
The AIDA model
Awareness
Interest
Desire
Action

Website Structure

Objectives
Responsive web design
Single column design
Less colors is more
Landing pages
Landing pages and the AIDA model

Types of content

Information content
Entertainment content

Content formatting

Introduction, body and conclusion
Introduction
Content body
Conclusion
Short form content
Long-form content
Content format list

Content idea generation

Consuming content
Ideas from audience
Brainstorming session
Generating new content from old content
Content curation