Free Business Training: Growth & Resilience for SMEs

African business owners face unique hurdles that require tailored solutions. To address these challenges, we present a comprehensive course designed to equip entrepreneurs with the skills and knowledge necessary to thrive.

Sponsored by the African Development Bank (AfDB), Dare to Innovate, and Oze, this course is meticulously crafted and delivered by some of Africa’s best business coaches.

COURSE FEATURES

• Expert Instructors: This course is taught by some of Africa’s most respected business coaches, bringing a wealth of knowledge and real-world experience to each module.
• Interactive Learning: The course features a blend of video lectures and quizzes to ensure a comprehensive learning experience.
• Certification: Participants who complete the course will receive a certification, recognizing their commitment to professional development and mastery of the course material.
• Oze Gold Access: Graduates will receive six months of free access to Oze Gold, a powerful business management platform that offers tools for tracking sales, managing finances, and improving business performance.

Module 1: Emotional Resilience

Entrepreneurship is as much a mental journey as it is a business venture. This module focuses on building the emotional strength required to persevere through challenges, maintain motivation, and sustain a positive outlook. African entrepreneurs often face unique socio-economic pressures that can impact their emotional well-being. This module addresses these specific challenges and provides practical strategies for maintaining emotional health. Key topics include

• Understanding Emotional Resilience: The importance of resilience in business and life.
• Stress Management Techniques: Practical exercises and strategies to manage stress effectively.
• Mindfulness and Mental Clarity: Techniques to enhance focus and reduce anxiety.
• Building a Support Network: Leveraging community and professional networks for emotional support.
• Overcoming Failure: Strategies for bouncing back from setbacks and maintaining a growth mindset.

Module 2: Cashflow Management

Cashflow is the lifeblood of any business, and managing it effectively is crucial for long-term success. This module delves into the principles of cashflow management, helping entrepreneurs understand how to track, analyze, and optimize their financial resources. Given the economic landscape in many African countries, this module also addresses specific challenges such as access to credit, fluctuating market conditions, and managing finances in a volatile economy. Key topics include:

• Fundamentals of Cashflow Management: Understanding cashflow cycles and the importance of liquidity.
• Budgeting and Forecasting: Techniques for creating accurate financial projections.
• Expense Management: Strategies for reducing costs and optimizing spending.
• Revenue Optimization: Identifying and leveraging revenue streams for maximum impact.
• Financial Tools and Technology: Utilizing digital tools and platforms for efficient financial management.

Module 3: Channel Diversification for Sales

In an increasingly competitive marketplace, relying on a single sales channel can limit growth and expose businesses to unnecessary risks. This module explores various strategies for channel diversification, helping entrepreneurs identify and capitalize on new market opportunities. By diversifying sales channels, businesses can reach a broader audience, reduce dependency on any one market, and increase overall sales resilience.

• Understanding Sales Channels: An overview of different sales channels and their benefits.
• Market Research and Analysis: Techniques for identifying new market opportunities.
• Digital Sales Strategies: Leveraging online platforms and e-commerce to expand reach.
• Partnerships and Collaborations: Building strategic partnerships to access new customer bases.
• Adapting to Market Trends: Staying agile and responsive to changes in the market.