Know about FMCG Sector in detail, how products are always available in outlets and major softwares in FMCG Distribution
What you will learn
Understand the FMCG Sector in general
How FMCG Distribution works and How Products are always available in the Retail Outlets?
Who are the stakeholders involved in the FMCG Distribution value chain?
Major Software’s used in the FMCG Distribution
Latest Innovations in the FMCG Sector
Why take this course?
π Course Title: FMCG Distribution (Route to Market): Complete Beginners Guide
π Course Headline: Unveil the Secrets of FMCG Sector – Ensure Products’ Presence in Every Outlet!
π Course Introduction:
Hello everyone, and a warm welcome to our comprehensive course on FMCG Distribution, your gateway into understanding the intricate Route to Market within the Fast Moving Consumer Goods (FMCG) sector. This course is meticulously designed for beginners as well as intermediates who are eager to dive deep into the world of FMCG distribution, from the production line to the retail shelf.
π Understanding FMCG:
- What is FMCG? We kick off by demystifying the FMCG sector, its characteristics, and the variety of consumer goods that are part of this dynamic industry.
- FMCG Categories: From everyday necessities to indulgent treats, we’ll explore the different types of FMCG products and their roles in our daily lives.
- Major Players: A glimpse into some of the leading FMCG giants that shape our market landscape, including household names like Nestle or P&G.
π The Route to Market:
- FMCG Distribution Explained: Delving into the mechanisms that ensure your local store is always stocked with your favorite products.
- Distribution Network Channels: Unraveling the complex web of General Trade and Modern Trade, and how they form the backbone of FMCG distribution.
- Distribution Softwares: An overview of cutting-edge software solutions that are revolutionizing the way FMCG products reach consumers, with a special focus on Salesforce Automation (SFA) and its impact on efficiency.
π οΈ Diving into Distribution Software:
- Salesforce Automation (SFA): A detailed exploration of SFA’s features, advantages, and real-world applications through interactive demos.
- Role-Based Access: We’ll examine how SFA can be tailored to fit different roles within the distribution network.
- Distributor Management System (DMS): An in-depth look at the essential software for distributors, featuring its key functionalities, data management, and benefits, complemented by a live demo.
π B2B eCommerce Platforms:
- The Rise of B2B eCommerce: Understanding why these platforms are becoming indispensable in the post-COVID era, with an emphasis on their features and advantages.
- Demo of a B2B eCommerce Platform: A real-time demonstration of how these platforms function in the FMCG ecosystem.
π« Latest Trends & Technologies in FMCG Distribution:
- Key Trends to Watch Out For: An overview of cutting-edge technologies like Image Recognition, Artificial Intelligence, Augmented Reality, Digital Payments, and Revenue Growth Management.
- Use Cases in FMCG: Real-world examples illustrating the application of these technologies in the sector, making complex concepts simple and relatable.
π Course Objective & Approach:
This course is crafted to be accessible, avoiding technical jargon and delivering content in a straightforward and comprehensible manner. Our aim is to demystify FMCG distribution for beginners and provide intermediates with advanced insights into the sector’s dynamic nature.
π Final Thoughts:
Join us on this enlightening journey through the FMCG distribution network. Whether you’re a budding professional, an entrepreneur, or simply curious about the inner workings of this vital industry, this course will equip you with the knowledge to navigate and thrive in the ever-evolving FMCG sector.
Thank you for choosing this course as your guide. Let’s embark on this learning adventure together! π