Marketing de RR. HH. | Imagen corporativa | Presupuesto EVP | Reputación | Retribuciones totales | Atracción de talento
What you will learn
Aprenda los fundamentos del employer branding y su impacto en el negocio.
Realizar investigaciones para alinear las estrategias de marca con los públicos objetivo.
Desarrollar y medir la eficacia de la marca del empleador utilizando indicadores clave de rendimiento (KPI).
Utiliza la comunicación y las redes sociales para mejorar la visibilidad de la marca.
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- Master the art of crafting a compelling Employer Value Proposition (EVP) that resonates with your ideal candidate personas, transforming your organization into a magnet for top talent.
- Discover cutting-edge techniques to foster authentic employee advocacy, leveraging your existing workforce to amplify your employer brand organically and build trust.
- Gain practical skills in designing and executing integrated recruitment marketing campaigns that go beyond traditional job postings, captivating passive candidates across diverse digital channels.
- Understand the critical link between employee experience and employer brand strength, learning how to cultivate a positive internal culture that naturally translates to external appeal.
- Explore innovative approaches to talent attraction that move beyond salary, focusing on holistic rewards, career growth opportunities, and a strong sense of purpose.
- Learn to leverage data analytics and insights to continuously optimize your employer branding and recruitment strategies, ensuring maximum ROI and sustainable talent acquisition.
- Develop a strategic framework for managing and enhancing your organization’s corporate image as an employer, building a reputation that attracts not only applicants but also future leaders.
- Implement effective methods for budget allocation and management within employer branding initiatives, ensuring resources are deployed for maximum impact.
- Become proficient in navigating the complexities of reputation management in the digital age, proactively addressing feedback and building a positive online presence.
- Understand the nuances of communicating the total rewards package, moving beyond base compensation to highlight the full spectrum of benefits and opportunities.
- PROS:
- Provides a comprehensive toolkit for building a sustainable and attractive employer brand.
- Equips participants with actionable strategies applicable across various industries and organizational sizes.
- Fosters a deep understanding of the modern talent landscape and candidate expectations.
- CONS:
- May require access to specific marketing and HR technology tools for full implementation.
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