Digital Product & Service Management

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

• Mission of Digital Products and Services
• Examples of Digital Products and Services and its management
• Role of PO/PM and P/S Management
• Basic Product Management Process
• Practical Examples from Retail Banking
• Interactive Part

Basic Product Management process:

• Finding the problem you want to solve
• Questioning the problem
• Testing possible solutions
• Defining a solution
• Defining of a clear product vision
• Getting of a cross-functional buy-in
• Building of a Minimum Viable Product
• Guiding of execution

Considered Areas:

• Product owner role examples from retail banking and digital business
• Product manager VS Product owner roles
• Product owner mission
• Defining the vision
• Managing the product backlog
• Prioritizing needs
• Digital Channels building
• Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
• Examples from leading worldwide banks

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

• Business Fundamentals
• Agile
• SCRUM
• Project Management
• Marketing & Business Strategy
• Online and Digital Business
• Leadership
• Digital transformations / Strategy
• Product Management
• Strategic Planning & Execution
• Stakeholder Communication
• Solution Ideation & Implementation
• Continuous Process Improvement
• Budget & Resource Management
• Technical Leadership & Development
• Regulatory Compliance
• Business Process Development