Amazon, eBay, Mailchimp Email Marketing, Google Ads, Search Engine Optimisation (SEO) & Shopify – 15 Hours of Content
What you will learn
Research and source profitable products
Build a high converting website on Shopify
Create email marketing campaigns using MailChimp and drive repeat business
Launch a Amazon business and reach customer worldwide
Launch an eBay shop and sell new and used products
Grow free website traffic using Search Engine Optimisation
Drive traffic fast using Google Ads
Description
Build a successful eCommerce business from scratch using Shopify, Amazon, eBay, Google Ads and MailChimp.
Launch your own business and escape the 9-5. You don’t need any prior knowledge of online marketing or technical skills – if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
- Researching and choosing products to buy
- Building a brand
- Creating a website and driving traffic to it
- Selling through marketplaces
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are an eCommerce newbie or an experienced merchant looking to improve your sales. You will learn about how to grow your eCommerce business. The course comprises over 8 detailed sections, each tackling an aspect of how to grow your eCommerce sales. At the end of the course, you will be able to:
- Build a website using Shopify
- Launch an Amazon business
- Launch and eBay business
- Generate free traffic from Google natural search
- Create and manage Google ads campaigns
- Create and manage email marketing campaign using MailChimp
This course distils the instructor’s enormous experience in online marketing and eCommerce into more than 100+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
English
language
Content
Introduction
Introduction
Launching an eCommerce Business
Branding for your eCommerce business
Choosing and buying a URL
Researching Products to Sell Online
Different types of products
Building an eCommerce website using Shopify
Why Shopify
What are the benefits of Shopify
Shopify Account levels
Opening a Shopify account
Building a Shopify store: Anatomy of the Shopify Store
Building a Shopify store: Choosing a Shopify theme
Building a Shopify store: Editing your Shopify Theme
Building a Shopify store: Shopify Theme Settings
Test your Shopify knowledge
Building a Shopify store: Installing Shopify Apps
Building a Shopify store: Setting payment methods
Building a Shopify store: Setting Shipping Rates
Customising the Shopify Checkout
Building a Shopify store: Creating a Shopify Blog
Building a Shopify store: Adding Pages
Building a Shopify store: Menus, Filters and Redirects
Creating inventory: Product collections
Creating inventory: Manual product creation
Creating inventory: Bulk product creation
Creating products test
Managing Customers & Orders: Customers
Managing Customers & Orders: Orders
Managing Customers & Orders: Return and Refunds
Shopify Marketing: Shopify Mail
Shopify Marketing: Discount Codes
Shopify Analytics
Sell on Amazon
Roadmap for Starting an Amazon Business
Amazon Basics: Account levels – Standard or Professional
Amazon Basics: Referral Fee
Amazon Basics: Combined North American and EU accounts + single sign on
Amazon Basics: Account opening requirements
Fulfilment options: FBM – Benefits and drawbacks
Fulfilment options: FBA – Benefits and drawbacks
Fulfilment options: Seller Fulfilled Prime (SFP) – Benefits and drawbacks
Fulfilment options: Choosing the right fulfilment option
Amazon’s catalogue: Intro
Amazon’s catalogue: Anatomy of the Amazon product detail page
Amazon’s catalogue: How Amazon combines product details from different sellers
Amazon’s catalogue system: Creating product listings by catalogue matching
Amazon Search: Intro
Amazon Search: Ranking factors
Amazon Search: How Amazon indexes content
Amazon Search: Improving performance
Amazon Search Quiz
Listing Creation: Researching Keywords – introduction
Listing Creation: Researching Keyword using Helium 10
Listing Creation: Optimising product listings
Listing Creation: Creating listing via product entry form
Listing Creation: Downloading the right feed file
Listing Creation: Price and quantity file (& inventory loader)
Listing Creation: Category specific flat files
Listing Creation: Creating Variations
Listing Creation: Fixing errors – drafts and selling applications
Pricing: The Buy Box
Pricing: Dynamic pricing
Pricing: Pricing Health, Fix Pricing Errors & Fee Discount
FBM: Shipping options
FBM: Shipping templates
FBM: Listing level shipping settings
FBM: Seller Fulfilled Prime (SFP)
FBA: Benefits of FBA
FBA: FBA setup
FBA: FBA fees
FBA: FBA fee reporting
FBA: FBA inventory creation
FBA: Send/Replenish FBA inventory
FBA: Inventory Planning
Reporting: Payment Reports
Reporting: Selling Coach Report
Reporting: Business Reports
Order management: Orders
Order management: Returns
Order management: Customer Messages
Seller performance: Feedback
Seller performance: A-Z Claims
Seller performance: Order Defect Rate
Seller performance: Other performance measures
Seller Performance Quiz
Amazon for Business
Growing your sales: Deals
Growing your sales: Vouchers
Growing your sales: Promotions
Amazon Advertising: Sponsored Product and Sponsored Brands
Amazon Advertising: Ad objective and measurements
Amazon Advertising: Targeting and keyword matching types
Amazon Advertising: Amazon Sponsored Product Ads
Amazon Advertising: Amazon Sponsored Brands Ads
Amazon Advertising: Organising campaigns
Your brand on Amazon: Amazon Brand Registry intro
Your brand on Amazon: Brand Registry features
Your brand on Amazon: Branded Storefronts
Your brand on Amazon: A+ Content
Your brand on Amazon – Quiz
Expand internationally: Amazon’s International sites
Expand internationally: Build international listing tool
Expand internationally: Create international listings
Expand internationally: Pan European FBA
Expand internationally: Customer Service
Sell on eBay
Why sell on eBay
eBay basics: Account Types and Selling Limits
eBay basics: eBay Fees and Payments
eBay basics: eBay Account Settings
eBay basics: Seller Hub
eBay Best Match Search
Best Match Search Quiz
eBay listings: eBay Listing Types
eBay listings: Quick Listing Form
eBay listings: Variation listings
eBay listings: Payment Options
eBay listings: Product identifiers and Item specifics
eBay listings: Setting Postage rates
eBay Listings: Keyword Research
eBay listings: Listing and Selling Policies
eBay Listings: Optimising eBay listings
eBay Seller Levels and Performance Standards
Managing orders: Intro
Managing orders: Feedback
Managing orders: disputes
Managing orders: Returns
Managing orders: Buyer Messages
eBay Feedback Quiz
Growing sales: Promoted listings
Growing sales: Selling internationally
Growing sales: eBay Seller Levels
Growing sales: eBay Shops
Growing sales: Promotions and markdown sales
Search Engine Marketing: Google Ads
Search Engine Marketing: Search Engine Optimisation vs. Paid Search
Google Ads basics: Why Google Ads
Google Ads basics: Introduction to Google Ads
Test you knowledge of Google Ads
Google Ads basics: Google Account level settings
Google Ads basics: Ad Auction and Ranking
Google Ads basics: Bidding Strategies
Google Ads basics: Campaign Budgets
Test your knowledge on the basics of Google Ads
Google Ads Campaigns: Campaign Types
Google Ads Campaigns: Campaign objectives
Google Ads Campaigns: Ad Account Structure
Google Ads Campaigns: settings
Google Ads Campaigns: Targeting
Google campaign test.
Search Ads: Creating Search Ads
Search Ads: Writing Successful Search Ads
Search Ads: Keyword Research
Search Ads: Keyword Planner
Search Ads: Keyword Match Types
Search Ads: Dynamic Search Ads
Search Ads: Optimising Search Ads
Google Search Ads quiz
Display Campaigns: Intro
Display Ads: Creating Display Campaigns
Display Ads: Optimising Display Ads
Google Display Ads Quiz
Google Shopping: Intro
Google Shopping: Google Merchant Centre
Google Shopping: Creating and optimising a product feed
Google Shopping: Google Merchant Centre Settings
Google Shopping: Creating Google Shopping Campaigns
Google Shopping: Optimising Google Shopping Campaigns
Google Shopping Ads Quiz
Reporting & Analytics: Important Metrics
Reporting & Analytics: Insights
Reporting & Analytics: Reports
Reporting & Analytics: Dashboards
Reporting & Analytics: Tracking conversions
Tools: Google Ads Editor
Tools: Shared Library
Tools: Google Ads Preview Tool
Performance Max Campaigns: Google Ads Quick Start!
Search Engine Marketing: Search Engine Optimisation (SEO)
SEO Basics: Why Search Engine Optimisation (SEO)
SEO Basics: Anatomy of the Search Engine Results Page (SERP)
How Search Engines Work: Crawling and Indexing
How Search Engines Work: Ranking
Elements on SEO: 3 Main SEO Activities
Elements on SEO: White Hat SEO vs. Black Hat SEO
SEO Basics Quiz
Technical SEO: Maximising Index Inclusion
Technical SEO: Domain, Brand and Spam Factors
Technical SEO: Site Configuration Factors
Crawling and ranking quiz
On-Page SEO: Introduction
On-Page SEO: Keyword Research
On-Page SEO: Creating Optimised Content
Off Page SEO: Introduction
Off-Page SEO: Link Building and Why it is Important
Off-Page SEO: Link Building Strategies
Off-Page SEO: Local SEO
Google Search Console: Intro
Google Search Console: Monitoring Keyword Rankings
SEO Checklist
Email Marketing with MailChimp
Email Basics: Why Email Marketing
Benefits of email marketing
Email Deliverability: Intro
Email Deliverability: Best Practices
Email Deliverability quiz
Email Deliverability: MailChimp Email Domain Authentication
Mailchimp Integration: MailChimp <> WordPress integration
Mailchimp Integration: MailChimp <> Shopify Integration
Building your Email list: Intro
Building your Email list: MailChimp Audiences and importing contacts
Building your Email list: MailChimp Audience Dashboard & Settings
Building your Email list: MailChimp Inbox
Building your Email list: Mailchimp Embedded Forms
Building your Email list: MailChimp pop up forms
Building your Email list: MailChimp Landing Pages
Building your Email list: Organising your Audience with Segments, Tags & Groups
Creating Email Campaigns: Best Practices
Creating Email Campaigns: Writing Compelling Emails
Creating Email Campaigns: Email Design Best Practices
Creating Email Campaigns: Email Campaigns in Mailchimp
Creating Email Campaigns: MailChimp Campaign Manager
Email best practice quiz
Introduction to Email Journeys (a.ka. Automations)
Email Journeys: Creating an email Journey in MailChimp
Email Marketing Metrics: Intro
Email Marketing Metrics: MailChimp Email Dashboard
Email Marketing Metrics: MailChimp Audience Analytics
Email Marketing Metrics: Email Reports
Email Marketing Metrics: Custom Reports
Wrapping up
Test your eCommerce Knowledge