Some marketers say ad copy is the most important element on a Google Ads campaign. I say it’s the structure you build.
What you will learn
Create a coherent structure that won’t allow for wasted spendings
Learn real, powerful strategies that will give tangible results on your account
Get actionable tips to organize a Google Ads account
Learn how to match a landing page to a single ad group
Why take this course?
In just one hour, this course will transform the way you approach Google Ads. If you’ve ever felt lost in the vast ocean of ad copy, keywords, and campaigns, fear not! **Margaux Rouault**, with over five years of expertise, is here to guide you through the strategic mindset needed to build a robust foundation for your Google Ads account.
**Why Focus on Structure?** 🤔
🔍 **For Entrepreneurs:** If you’re aiming to scale your business on Google Ads, a solid structure is non-negotiable. Don’t let a shaky start lead you down an expensive rabbit hole of inefficiency and poor ROI.
👩💻 **For Seasoned Marketers:** Even the most experienced professionals can benefit from refining their approach to account structure, ensuring every click counts.
**What’s in Store for You?** 🛠️
– **Strategic Thinking:** Learn how to strategically organize your campaigns, ad groups, and keywords cohesively.
– **Real-World Examples:** We’ll dissect two business examples to understand how to apply the principles effectively.
– **Tailored for You:** Whether you’re a beginner or an intermediate marketer, this class will help you lay down the perfect structure for your own business.
**What You Need to Know:**
– **Prerequisites:** A basic understanding of Google Ads is beneficial, but beginners are also welcome! 🎈
**What This Class Is Not:**
– **Account Setup Basics:** We won’t cover the initial steps of creating an account or a campaign. There are plenty of resources for that.
– **Campaign Creation from A to Z:** Our focus is on the strategic beginning stages, not the entire process of campaign creation.
– **Ad Copy and Ad Extensions:** These elements are crucial but will be left out in favor of structure-focused content.
– **Conversion Tracking Setup:** We’ll assume you have this set up or will handle it separately.
– **Landing Page Selection:** While vital, we’ll concentrate on the structural aspects that will make your chosen pages more effective.
– **Bidding Strategies:** These are a part of campaign management, not structure.
**What You Will Master:**
– **Organizing Your Website:** Learn how to divide your website into multiple campaigns for better targeting.
– **Ad Groups Creation:** Understand the purpose and methodology behind creating ad groups.
– **Knowing When to Pivot:** Discover when and how to adjust or create new campaigns based on performance data.
– **Keyword Selection:** Identify high-value keywords that will drive quality traffic to your ads.
– **French Accent in English (Bonus!):** Just in case you’re curious about Margaux’s unique touch! 😄
Join us for this insightful and transformative session where we turn the spotlight on the unsung hero of Google Ads success: a well-thought-out account structure. 🎯
Enroll now to build a foundation that leads to clicks, conversions, and profitability! 🚀✨