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Master the Essentials of Google Ads in 2024 | A Comprehensive Google Ads Course Tailored for Beginners | PPC Mastery

What you will learn

Understanding the basics of Google Ads: terminology, account structure, and campaign types.

Setting up a Google Ads account from scratch.

Conducting keyword research to identify relevant search terms for ad targeting.

Creating compelling ad copy that drives clicks and conversions.

Designing effective landing pages that maximize conversion rates.

Exploring various ad formats and extensions to enhance ad performance.

Setting and optimizing campaign budgets to maximize return on investment (ROI).

Utilizing targeting options such as location, demographics, and interests to reach the right audience.

Implementing conversion tracking to measure the success of ad campaigns.

Understanding the Quality Score and its impact on ad performance and cost.

Analyzing campaign performance using Google Ads reports and metrics.

Implementing bidding strategies to optimize ad placement and cost-per-click (CPC).

Creating and optimizing display ads to reach potential customers across the Google Display Network.

Utilizing remarketing techniques to re-engage with users who have previously interacted with your website or ads.

Leveraging ad scheduling and ad delivery optimizations to reach audiences at the most opportune times.

Understanding the importance of ad relevance and landing page experience for campaign success.

Exploring advanced targeting options such as custom audiences and similar audiences.

A/B testing ad variations to identify the most effective messaging and design elements.

Implementing ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and engagement.

Developing strategies for ongoing campaign management, optimization, and continuous improvement.

Description

Are you ready to unlock the full potential of Google Ads and revolutionize your online advertising strategy?

Look no further than our comprehensive Complete Google Ads Course For Beginners | 2024 Edition!

This extensive program is meticulously crafted to provide beginners with an immersive and in-depth exploration of the dynamic world of Google Ads.

Embark on a transformative journey as we guide you through every facet of Google Ads, from the foundational principles to advanced optimization strategies.

Whether you’re a novice entrepreneur, a small business owner seeking to expand your online presence, or a marketing enthusiast eager to delve into the intricacies of digital advertising, this course is tailor-made for you.

Dive deep into the core concepts of Google Ads, mastering essential terminology, account setup procedures, and campaign structuring techniques.

Learn how to navigate the platform with confidence, setting the stage for your success in the realm of online advertising.

But that’s just the beginning.

We’ll equip you with the tools and knowledge needed to conduct comprehensive keyword research, uncovering the most relevant and impactful search terms to target in your campaigns.

Discover the art of crafting compelling ad copy that resonates with your audience, driving clicks, conversions, and revenue.


Get Instant Notification of New Courses on our Telegram channel.


Explore the diverse array of ad formats and extensions available within Google Ads, learning how to leverage each to enhance the visibility and effectiveness of your campaigns.

From text ads to responsive display ads, from sitelinks to callouts, you’ll gain mastery over every aspect of ad creation and optimization.

But we won’t stop there.

Delve into the intricacies of audience targeting, bidding strategies, and budget management, honing your skills to maximize the ROI of your campaigns while minimizing wasted ad spend.

Learn how to harness the power of data-driven decision-making, leveraging conversion tracking, quality score management, and performance analysis to drive continuous improvement and optimization.

But perhaps most importantly, discover the art of strategic thinking in Google Ads.

Uncover the secrets of campaign planning, execution, and iteration, developing a holistic approach that aligns with your business goals and objectives. With real-world case studies, hands-on exercises, and expert insights, you’ll graduate from this course with the confidence and expertise to create, manage, and optimize successful Google Ads campaigns that propel your business to new heights of success.

Enroll now and embark on your journey to becoming a Google Ads master! Join thousands of satisfied students who have transformed their online advertising efforts and unlocked the full potential of Google Ads.

Don’t miss out on this opportunity to elevate your skills, enhance your career prospects, and achieve unparalleled success in the world of online advertising.

The future of your business starts here with our “Complete Google Ads Course For Beginners | 2024 Edition”!

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Content

Introduction to Google Ads

Introduction & Business Goals
Google Ads Campaign Types

Intro to Google Search Ads

Google Search Ads Auction
Google Search Ads Metrics

Creating a Google Ads Account

Navigating to Google Ads

Google Ads Conversion Tracking

Google Ads Conversion Tracking

Setting Up a Google Ads Search Campaign

Google Ads Campaign Creation & Bidding Strategies
Keyword Match Types and Ad Creation
Keyword Research For Google Search Ads
Advanced Bidding Strategies
Adding More Ad Groups In Your Campaign
Adding Branded Campaigns in Your Google Ads Account
Google Asset Types (Old Extensions)
Optimizing Google Search Campaigns
Competitive Metrics in Google Search Ads

Google Display Ads

Introduction to Google Display Ads
Google Display Ads Targeting and Campaign Creation
Display Ad Creation
Display Ads Campaign Optimization

Google Shopping Ads

Introduction to Google Shopping Ads
Setting Up a Google Shopping Campaign
Optimizing a Google Shopping Campaign

Google Video Ads Campaign (YouTube Ads)

Introduction to Google Video Ads
Google Video Ad Campaign Sub-types
Setting Up a Google Video Ads Campaign
Optimizing Google Video Ads
Other Bidding Strategies For Google Video Ad Campaigns

Google Performance Max Campaigns

Introduction to Performance Max Campaign
Setting Up a Performance Max Campaign
Optimizing Performance Max Campaigns

Google Demand Gen Campaigns

Introduction to Demand Gen Campaigns
Setting Up a Demand Gen Campaign
Optimizing a Demand Gen Campaign

Google App Ads

Introduction to Google App Ads
Google App Campaign Setup Pt.1
Google App Campaigns Setup Pt.2

How to Create a Media Plan?

Crafting a Mock Media Plan