• Post category:StudyBullet-11
  • Reading time:7 mins read


Learn how to create unique visual identities for businesses

What you will learn

Create visual identities for businesses

Design brand guidelines with ease

Develop logo, colour and typography systems

10x your current rates

Description

Is designing brand identities for businesses a passion of yours? This is the exact course you’ve been looking for! It teaches you how to build a brand from start to finish and includes dozens upon dozens of video tutorials.

With this over 40 video series, you’ll learn the fundamental elements of brand identity and how to apply them to your own real-world projects.

You’ll learn about the branding basics and psychological aspect of branding, designing logos and colour palettes, implementing typography, using photography effectively, presenting your work to your client and public and how to package and deliver the identity.

Jump in the course now by clicking on the button below


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Garneta Art School has created a course that would teach you how to create brand identities. You would learn;

  • β€ŒDeveloping client briefs
  • Doing proper research
  • Creating stylescapes and style directions
  • Brand positioning, word mapping and sketching
  • Development of logo and logo system
  • Creating colour and typography system
  • Designing other brand elements like patterns and illustrations
  • Using mock ups to communicate the identity
  • Photography style design
  • Client presentations
  • Portfolio and case studies
  • Creating brand identity guidelines.
  • Exporting and packaging files and brand assets for clients and other designers.

TO GET THE BEST OF THIS COURSE, YOU NEED PRIOR DESIGN SOFTWARE SKILLS. THIS IS AN INTERMEDIATE LEVEL COURSE. IF YOU HAVE BEEN DESIGNING ONLY LOGOS OR JUST FLYERS AND SOCIAL MEDIA CONTENT IN THE PAST, OR YOU’VE BEEN DESIGNING FOR BRANDS AND YOU WANT TO UP YOUR SKILLS THEN YOU CAN TAKE THIS COURSE.

This course is a perfect mix of theory and practical. Here are some free things you get along with this course.

  • β€Œfake client briefs for practice
  • presentation templates so you don’t have to design from scratch
  • brand identity guideline template
  • access to our tutors archive of free resources to help your design career.
  • By taking this course you are able to charge 10x your current rate.

Enroll now!

English
language

Content

BEFORE WE GET STARTED

Course Introduction
Share your work
FREE RESOURCES

RIGHT BEFORE YOU START DESIGNING

Branding basics
More on branding theory
Dissecting piggyvest brand identity
The client brief introduction
Asking the right questions
Research on competitors
Researching competitors through behance
Creating stylescapes
Presenting your stylescapes
Word Mapping

IT’S TIME TO DESIGN THE LOGO

Properties of a good logo
Logo sketching
Typography research
Developing logo concepts in Adobe Illustrator
Presenting the logo
Perfecting the logo

LOGO SYSTEM

Understanding logo systems
Developing the logo system for sliver touch

TYPOGRAPHY SPEAKING THE BRAND VALUES

Introduction to typography
Developing the typography system using

COLOUR BRINGS LIFE TO THE BRAND

Colour psychology
Colour research
Picking the right colours for the brand
Developing the color system

BRAND PATTERNS AND ILLUSTRATIONS SPICE THINGS UP

Introducing other brand assets
Understanding the pattern tool in Adobe Illustrator
Creating other brand assets and elements

PHOTOGRAPHY THAT SELLS

Selecting stock photos
Creating photo rules by applying images to product catalog

TELL THE STORY WITH MOCK UPS

Understanding and selecting mock ups
Using pre-made mock ups
Using pre-made mock ups 2

NOW LET’S SHOW

Creating client presentation
Creating brand identity guideline
Creating a case study and portfolio
Putting your work on Behance

PACKAGING YOUR WORK

Exporting and packaging files for client and designer
Exporting and packaging files for client and designers 2
Delivering through Google drive

CONCLUSION

BONUS LECTURE
Brand design practice