LinkedIn + cold email lead generation for B2B sales. Lead generation, lead nurturing emails, B2B marketing for B2B sales
☑ Use lead generation tools to get unlimited email addresses
☑ Lead generation script to connect with people on LinkedIn
☑ Get a script for your email autoresponder to follow up after a cold email
☑ Learn to nurture your cold leads and warm them up
☑ High ticket sales
☑ Boost B2B sales by setting up retargeting ads
Master high-ticket B2B sales, lead generation, and lead nurturing to get a large number of leads and take many of them through your sales process to become clients.
Acquire unlimited leads and do cold email and LinkedIn outreach. Then whoever doesn’t respond, do lead nurturing to turn them from cold leads to warm leads that engage later.
Many popular businesses today like agencies, consulting companies, freelancers, and B2B businesses do cold outreach for lead generation and sales.
I get asked a few times a week by my coaching students how to do cold email and cold outreach.
The problem has been that cold email is almost like spam and it has very low response rates due to boring pitches that fill up people’s inboxes.
In this course, I’ll reverse that by showing you cold email and cold LinkedIn scripts that get people to engage with you and enter your sales process.
B2B SALES AND LEAD GENERATION TOOL
I’ll show you a tool that gives you email addresses and contact information of potential clients in seconds. You can then use those email addresses to reach out to potential clients via cold email marketing and get them interested in your business. With this tool, you will be able to begin your B2B sales the same day you get this course.
PAID TOOLS DISCLAIMER
The D7 tool is paid, but it is inexpensive. Also, some tools will require an email address to sign up.
LEAD GENERATION BEYOND COLD EMAIL
Cold email marketing isn’t the most desired approach to doing B2B sales because cold email is tedious to do and many of your potential clients will see it as spam. In this course, we go beyond just cold email. I’ll show you how to do lead generation with SEO, freelancing sites, content, and much more.
B2B SALES AND LEAD GENERATION FOR AGENCIES, CONSULTING, LOCAL SERVICES, AND FREELANCERS
Many small businesses rely on cold lead generation and B2B sales outreach to get their initial clients. The problem is that there are too many marketers pitching business owners. Instead of sending the same tired cold emails that get deleted, I’ll give you more interesting email and LinkedIn scripts that make you stand out.
This B2B sales course is made for service businesses, local services, agencies, and freelancers. If you run any of these businesses and your clients are small or mid-size companies, then this course is perfect for you.
============================
DIFFERENCE BETWEEN B2B MARKETING FOR LEAD GENERATION AND LEAD NURTURING FOR B2B SALES
Lead generation is the process of finding potential new clients and getting them to the top of your sales funnel. Unfortunately, most fresh leads don’t immediately proceed to buy. For example, if you send a cold email, you won’t get many sales. After lead generation, and an initial cold email, you must perform lead nurturing to get people to take the next steps in your sales process.
This course covers both, cold lead generation with email marketing and LinkedIn and lead nurturing to turn those cold leads into sales.
============================
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
============================
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
============================
MONEY-BACK GUARANTEE
This B2B sales and lead generation course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll in this course now and master B2B sales and lead generation.
English
Language
Introduction
Course and instructor introduction, and what to expect from the course
Overview of marketing strategies so you can fit each into your marketing
D7 tool
D7LeadFinder tool introduction
D7LeadFinder results
What to do with the Excel file you will download from D7LeadFinder
LinkedIn outreach
Problem with LinkedIn outreach as experienced by people you are selling to
Cold pitch approach and script that gets engagement
Treating your cold leads long-term to warm them up
Options for LinkedIn messaging automation tools
LinkedIn connection message template to immediately compel and interest people
LinkedIn welcome message template
Other times to write people a message on LinkedIn
Using FindThatLead browser extension for LinkedIn using Chrome to get emails
Creating a professional LinkedIn profile that you sell and promote from
LinkedIn as your reputation management on online resume
Professionally branding your 2 LinkedIn images
Managing your website listing on your contacts details
Updating your byline to promote your business or brand you
How to create a nice summary for your LinkedIn profile
LinkedIn endorsements and recommendations
Fast way to get recommendations
Experience, publications, and other important sections of your LinkedIn profile
Five hundred contacts and managing your connection requests
Company page for branding and SEO citation
Participating in LinkedIn groups
Your LinkedIn feed
Cold email
Difference of email autoresponder and email workflow
My approach to copywriting
Technically setting up the autoresponder in MailChimp
First email of the autoresponder that can actually get your leads on a call
Second autoresponder email
Example of a good autoresponder with Helium 10
Third, fourth, fifth and further emails in your autoresponder
Cold outreach and lead nurturing via social media
Using Facebook to reach people
Creating Twitter lists
Buying email lists elsewhere
Fiverr
What not to trust
Renting email lists
Learn about GDPR – EU’s new data protection law
Using emotional intelligence and empathy in sales
What is empathy
How I use empathy and emotional intelligence in sales
Supplemental app resources to aid you in your business
Supplemental app resources to aid you in your business
Facebook ads and retargeting
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Beginning to work with the business pages in Facebook’s Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and About section
Setting up tabs on your Facebook page
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up an event trigger
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website
Creative strategy for custom audiences
Google ads and retargeting
Setting up a fresh Google Ads account
Explaining ad campaigns, ad sets, and individual ads
Entering Google Ads expert mode
Introducing Google Ads bidding options
Setting up the Google Pixel
Creating a retargeting campaign based on your custom audience
Connecting Google Ads to Google Analytics
Point about accelerated bidding option
Conclusion
Bonus lecture