Build an Integrated Online Marketing Plan & Advertising Strategy
β±οΈ Length: 5.7 total hours
β 4.50/5 rating
π₯ 2,923 students
π September 2025 update
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- Course Overview
- This intensive course, led by industry expert Dekker, is meticulously designed for marketing professionals seeking to elevate their proficiency in the dynamic digital landscape.
- Spanning 5.7 hours, it’s structured to equip you with the strategic foresight and practical tools needed to construct sophisticated, cohesive online marketing ecosystems.
- You will delve into crafting robust advertising campaigns that resonate across diverse digital touchpoints, ensuring maximum impact and measurable results.
- The curriculum emphasizes a holistic approach, fostering an understanding of how all marketing efforts converge to support overarching business objectives.
- With a strong rating of 4.50/5 from nearly 3,000 students, this updated September 2025 module reflects the latest industry trends, preparing you for immediate application in real-world scenarios.
- It’s an essential journey for those aiming to master orchestrating compelling online presence and driving tangible growth through data-informed decisions.
- Requirements / Prerequisites
- While labeled ‘Advanced,’ a foundational understanding of basic marketing principles and familiarity with common digital channels (social media, search, email) is highly recommended.
- You should desire to move beyond introductory concepts and engage with complex strategic frameworks.
- Access to a computer with a stable internet connection is essential.
- Prior exposure to marketing analytics dashboards or campaign management platforms would be beneficial, as the course explores optimization strategies built upon such data.
- An open mind for experimentation and readiness to apply learned concepts will significantly enhance your learning.
- This program is ideal for those prepared to dive deep into tactical execution and strategic planning.
- Skills Covered / Tools Used
- By course completion, you will develop expertise in orchestrating cross-platform customer journeys, ensuring seamless brand experiences from awareness to conversion.
- You’ll master sophisticated audience segmentation and targeting, leveraging data to engage high-value prospects across diverse online environments.
- The course will sharpen your abilities in performance analysis and campaign optimization, using key metrics to drive continuous improvement and maximize ROI.
- You’ll gain proficiency in A/B testing methodologies for various ad creatives and landing page experiences, understanding how to glean actionable insights.
- Practical application will involve strategic use of platforms like Google Ads (search/display network), Meta Business Suite (advanced social media advertising), and various analytics tools (e.g., Google Analytics 4 for user behavior/conversion paths).
- Additionally, you’ll explore content synergy, email marketing automation for nurturing leads, and influencer marketing within a broader strategy.
- Emphasis will also be placed on ethical considerations in data usage and privacy-compliant advertising.
- Benefits / Outcomes
- Upon successful completion, you will be capable of designing, launching, and managing comprehensive digital campaigns that are not only effective but also highly efficient.
- You will possess the strategic acumen to align diverse online activities with overarching business objectives, ensuring every marketing dollar contributes to tangible growth.
- Graduates will emerge with a fortified ability to interpret complex marketing data, transforming raw numbers into actionable intelligence for continuous campaign refinement.
- You’ll be empowered to confidently articulate and defend strategic marketing recommendations to stakeholders, demonstrating a clear understanding of projected outcomes and challenges.
- This course will position you as a highly competent digital marketing strategist, equipped to lead teams or consult on advanced projects, driving significant improvements in brand visibility, customer engagement, and ultimately, revenue generation.
- Your enhanced skill set will significantly boost your career prospects.
- PROS
- Expert-Led Instruction: Learn directly from Dekker, an industry authority whose insights are grounded in real-world experience.
- Contemporary Content: The September 2025 update ensures you receive the most current strategies and tools in a rapidly changing field.
- Practical Application Focus: Emphasis on building actual plans and strategies ensures immediate applicability of learned concepts.
- High Student Satisfaction: A 4.50/5 rating from nearly 3,000 students reflects the course’s effectiveness and value.
- Comprehensive Skill Development: Addresses a wide array of advanced digital marketing facets, fostering a holistic understanding.
- CONS
- Limited Real-time Interaction: Opportunity for real-time, personalized feedback or peer collaboration might be less structured than live, instructor-led programs.
Learning Tracks: English,Marketing,Digital Marketing
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