Account Based Marketing: B2B Marketing, Lead Generation

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
⏱️ Length: 7.3 total hours
⭐ 4.28/5 rating
👥 15,745 students
🔄 September 2025 update

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Course Overview
- This comprehensive course is meticulously designed to transform your B2B marketing approach, shifting focus from individual leads to entire high-value accounts, promising to “Get Qualified B2B Leads Quickly!” by the September 2025 updated methodology.
- Dive deep into a step-by-step ABM strategy, presented through practical frameworks and a wealth of real-world examples, ensuring immediate applicability of learned concepts to your business development efforts.
- Explore the strategic imperative of aligning sales and marketing teams to orchestrate highly personalized engagement campaigns that resonate directly with decision-makers at target organizations.
- Understand how to construct and optimize robust sales funnels specifically tailored for B2B contexts, maximizing efficiency in converting identified accounts into loyal customers.
- Learn the art and science of identifying, engaging, and nurturing prospective accounts with precision, fostering deeper relationships that drive significant revenue growth.
- Uncover methodologies for crafting compelling value propositions and messaging that speaks directly to the unique challenges and goals of your most coveted target companies.
- Gain insights into the operational aspects of launching and scaling account-centric initiatives, from initial planning stages to post-campaign analysis and iterative refinement.
- This 7.3-hour immersive experience is crafted for marketing professionals, sales leaders, and business development specialists seeking to elevate their B2B lead generation capabilities with a proven, modern approach.
- Leverage the collective experience reflected in a solid 4.28/5 rating from over 15,745 students, indicating a highly valued and effective educational journey for achieving tangible business outcomes.
Requirements / Prerequisites
- A foundational understanding of basic B2B sales and marketing principles will provide a strong starting point for grasping advanced ABM concepts.
- Familiarity with digital marketing channels (e.g., LinkedIn, email) and general online business communication practices is beneficial but not strictly required.
- Access to a computer with a stable internet connection is essential to participate in the course and access all learning materials.
- An eagerness to learn, experiment, and apply innovative strategies to optimize your B2B lead generation and business development activities is highly encouraged.
- No prior hands-on experience with account-based methodologies is necessary, as the course is structured to guide learners from fundamental concepts to advanced implementation.
Skills Covered / Tools Used
- Develop expertise in target account identification and segmentation, utilizing criteria beyond simple firmographics to pinpoint the most promising enterprise clients.
- Master techniques for persona development within target accounts, allowing for more nuanced and impactful communication with key stakeholders at different levels.
- Acquire proficiency in personalized content creation and distribution strategies, designing bespoke marketing assets that address specific account needs and pain points.
- Learn to orchestrate sophisticated multi-channel engagement campaigns, integrating digital advertising, email sequences, social selling, and even direct mail for maximum impact.
- Gain practical experience in leveraging CRM platforms for account management and tracking, ensuring seamless data flow and centralized intelligence across sales and marketing.
- Cultivate skills in intent data analysis and application, understanding buyer signals to time outreach effectively and prioritize high-propensity accounts.
- Understand how to implement robust lead scoring and qualification frameworks within an account context, ensuring sales teams focus on the most valuable opportunities.
- Develop capabilities in sales enablement for ABM, equipping sales representatives with the specific resources and insights needed to close deals with identified accounts.
- Learn to establish and interpret key performance indicators (KPIs) for account success, measuring engagement, pipeline influence, and revenue generation accurately.
- Practice effective campaign orchestration and automation principles, streamlining repetitive tasks to focus on strategic account development and relationship building.
- Acquire skills in designing and optimizing compelling business development cadences that resonate with senior-level decision-makers and C-suite executives.
- Become adept at fostering a collaborative environment between sales and marketing, breaking down traditional silos to create a unified, account-centric go-to-market strategy.
Benefits / Outcomes
- Significantly increase the quality and relevance of your B2B leads, focusing resources on accounts that offer the highest potential for conversion and long-term value.
- Accelerate your sales cycle and improve conversion rates by delivering highly personalized and timely messaging that addresses specific account needs and challenges.
- Achieve a stronger return on investment (ROI) from your marketing budget by minimizing wasted efforts on unqualified prospects and maximizing engagement with target accounts.
- Foster deeper, more meaningful relationships with key accounts, leading to increased customer loyalty, higher lifetime value, and opportunities for upsell/cross-sell.
- Strengthen the strategic alignment between your sales and marketing departments, creating a unified approach to revenue generation and customer acquisition.
- Develop a data-driven mindset for B2B marketing, making informed decisions based on account intelligence and measurable campaign performance.
- Gain a competitive edge in your market by adopting a sophisticated, modern approach to B2B business development that differentiates your organization.
- Equip yourself with a future-proof skillset that is increasingly vital for success in the evolving landscape of enterprise-level sales and marketing.
- Receive actionable frameworks and templates that you can immediately apply within your own organization to launch or refine your account-centric initiatives.
- Become a more valuable asset to your team or clients by demonstrating proficiency in a highly effective strategy for driving predictable B2B growth and expanding market share.
PROS
- Highly Practical: The course emphasizes real examples and step-by-step guidance, making the complex topic of account-based strategies easy to understand and implement.
- Directly Addresses B2B Pain Points: Focuses squarely on generating qualified leads, a critical challenge for most B2B organizations, as highlighted by the course caption.
- Up-to-Date Content: The “September 2025 update” ensures the strategies and information provided are current and relevant to the modern B2B marketing landscape.
- Strong Social Proof: A high rating of 4.28/5 from over 15,745 students attests to the course’s quality, effectiveness, and wide acceptance within the learning community.
- Concise yet Comprehensive: At 7.3 total hours, the course offers a thorough exploration of ABM without being excessively long, respecting learners’ time.
- Actionable Outcomes: Learners will walk away with concrete strategies to improve sales funnels and business development, leading to tangible improvements in lead generation and revenue.
- Instructor Credibility: The success metrics (ratings, student count) imply a well-structured and expertly delivered curriculum from a knowledgeable instructor.
CONS
- Full implementation of advanced ABM strategies learned in the course may require investment in specific marketing and sales technology tools not included or provided within the course itself.