Learn Google Ads, Microsoft Ads and SA360 , 100% Beginner to Expert Step by Step Guide with Examples in Agency Style
β±οΈ Length: 40.6 total hours
β 4.81/5 rating
π₯ 3,853 students
π July 2025 update
Add-On Information:
Get Instant Notification of New Courses on our Telegram channel.
Noteβ Make sure your ππππ¦π² cart has only this course you're going to enroll it now, Remove all other courses from the ππππ¦π² cart before Enrolling!
-
Course Overview
- Immerse yourself in a cutting-edge 2025 digital advertising curriculum, ensuring your paid search skills are immediately relevant and future-proof across dynamic market trends.
- Embark on a comprehensive, step-by-step journey from foundational concepts to advanced strategic execution across Google Ads, Microsoft Ads, and the enterprise-level Search Ads 360.
- Experience authentic agency-style training that simulates real-world client scenarios, preparing you to confidently manage diverse advertising portfolios for various business objectives.
- Gain unparalleled practical expertise by engaging directly with “live accounts,” transforming theoretical knowledge into genuine, hands-on campaign management proficiency.
- Understand the synergistic power of integrating multiple ad platforms to maximize reach, optimize budgets, and achieve superior return on ad spend for client success.
- This course empowers individuals from absolute beginners to aspiring experts, providing a clear pathway to professional mastery in the complex domain of paid search marketing.
-
Requirements / Prerequisites
- A fundamental interest in digital marketing and a strong desire to master paid search advertising as a professional skill is highly encouraged.
- Access to a reliable internet connection and a computer capable of running modern web browsers are essential for platform engagement.
- An active Google account will facilitate access to various Google services and the Google Ads platform itself.
- No prior experience with Google Ads, Microsoft Ads, or SA360 is necessary; the curriculum is meticulously structured for a 100% beginner-to-expert progression.
-
Skills Covered / Tools Used
- Develop robust campaign structuring methodologies for optimal organization of ad groups, keywords, and ads across diverse platforms.
- Master advanced bid strategy implementation, selecting and customizing models to align with specific client goals and budget constraints.
- Acquire expert-level audience segmentation and targeting techniques to precisely reach high-intent customers across search, display, and remarketing networks.
- Learn comprehensive keyword research, selection, and optimization strategies, including negative keyword management for maximum relevance.
- Gain proficiency in crafting compelling, high-converting ad copy and extensions that capture user attention and drive desired actions.
- Implement and troubleshoot sophisticated conversion tracking mechanisms across platforms for accurate performance measurement and data-driven optimization.
- Utilize Google Ads Manager Accounts for efficient, centralized management of multiple client portfolios, streamlining agency workflows.
- Become adept at leveraging Search Ads 360’s unique features, including cross-platform reporting and advanced automated rule capabilities for enterprise campaigns.
- Develop critical data interpretation and strategic reporting skills, translating raw campaign metrics into actionable insights for continuous improvement and client communication.
- Practice A/B testing methodologies for ad copy, landing pages, and campaign settings, fostering a data-driven approach to improving effectiveness.
- Learn to conduct thorough competitor analysis to identify market opportunities and refine your campaign strategies for a competitive edge.
- Understand the intricacies of quality score optimization and its direct impact on ad placement, cost-per-click, and overall campaign efficiency.
-
Benefits / Outcomes
- Transform into a highly sought-after digital advertising professional, equipped with comprehensive skills demanded by leading marketing agencies and in-house teams.
- Unlock immediate career advancement opportunities or confidently launch a successful freelance consulting business specializing in paid search management.
- Empower businesses to achieve significant growth by efficiently acquiring high-quality leads and boosting sales through expertly managed ad campaigns.
- Cultivate the strategic mindset required to design, implement, and scale complex multi-platform advertising initiatives that consistently outperform competitors.
- Gain the confidence to independently audit existing ad accounts, identify inefficiencies, and propose data-backed solutions for immediate performance improvement.
- Develop a robust portfolio of practical experience and strategic understanding that significantly enhances your competitiveness in the digital marketing job market.
-
PROS
- Offers an incredibly detailed and up-to-date curriculum, continuously refreshed for 2025, ensuring highly relevant and future-proof learning.
- Provides an immersive “agency-style” environment with extensive real-world examples, bridging theory with practical, applicable experience.
- Covers Google Ads, Microsoft Ads, and the enterprise-level Search Ads 360, offering a truly comprehensive skill set for advanced career paths.
- The “live accounts” component ensures hands-on practical experience, critical for building confidence and demonstrating tangible skills to potential employers.
- Structured as a 100% beginner-to-expert guide, accessible to any starting point while robust enough to challenge experienced marketers.
- Boasts a high student satisfaction rating (4.81/5 from 3,853 students), indicating the quality and effectiveness of the instruction and course content.
-
CONS
- Requires consistent practice and self-discipline to effectively internalize and apply the extensive concepts and tools covered throughout the comprehensive 40.6-hour curriculum.
Learning Tracks: English,Marketing,Paid Advertising
Found It Free? Share It Fast!