100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp

Post published:1 October, 2025
Post category:StudyBullet-22
Reading time:5 mins read

2025 Google Ads, Microsoft Ads (Bing Ads) Mastery | 100+ Real World Examples, Ads Editor, Merchant Center, MCC & SA360
⏱️ Length: 45.3 total hours
⭐ 4.68/5 rating
👥 18,378 students
🔄 August 2025 update

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Course Overview
- Embark on a rigorous 100-day ultimate bootcamp designed to transform you into a highly proficient digital advertising specialist across both Google Ads and Microsoft Ads.
- This comprehensive program offers an August 2025 updated curriculum, guaranteeing access to the latest platform features, algorithms, and industry best practices for unparalleled relevance.
- With an emphasis on an application-driven methodology, the course meticulously prepares you to not just understand but actively execute, optimize, and scale high-performing campaigns across dual search engines.
- Discover advanced strategic approaches to maximize market reach, enhance conversion rates, and achieve exceptional return on investment (ROI) for any business objective.
Requirements / Prerequisites
- A basic understanding of internet navigation and web browsers is beneficial, but no prior Ads platform experience is necessary.
- A strong eagerness to learn, experiment, and apply new concepts in a practical, fast-paced environment is essential.
- Access to a reliable computer (PC or Mac) with a stable internet connection for hands-on exercises and platform navigation.
- Commitment to the 100-day structured learning model, dedicating consistent time for lessons, assignments, and practical application.
Skills Covered / Tools Used
- Advanced Campaign Structuring: Designing highly scalable, segmented, and granular campaign architectures for optimal performance.
- Strategic Keyword Management: Mastering in-depth research, selection of negative keywords, and precision match types for accurate audience targeting and spend efficiency.
- Optimized Bid Strategies: Implementing sophisticated automated bidding (e.g., Target ROAS, Maximize Conversions) tailored to specific campaign goals and maximizing performance.
- Robust Conversion Tracking: Setting up, verifying, and troubleshooting accurate conversion measurement across various business models, critical for data-driven optimization.
- Audience Segmentation: Developing proficiency in creating and leveraging custom intent, remarketing lists, and detailed demographic targeting to reach ideal customer profiles.
- Ad Editors Mastery: Gaining full command of Google Ads Editor and Microsoft Ads Editor for efficient bulk campaign management, rapid changes, and offline editing capabilities.
- E-commerce Ad Management: Leveraging Google Merchant Center effectively for Product Listing Ads (PLAs), feed optimization, and crucial troubleshooting in the retail sector.
- Multi-Account Oversight: Utilizing the Google Ads Manager Account (MCC) for streamlined administration, reporting, and strategic management of multiple client accounts or business units.
- Enterprise Tool Insights: Introduction to Search Ads 360 (SA360), offering a foundational understanding of enterprise-level paid search management and cross-channel attribution.
- A/B Testing & Optimization: Implementing rigorous testing protocols for ad copy, landing pages, and campaign settings to continuously improve performance.
- Performance Diagnostics: Developing critical problem-solving skills to identify, analyze, and correct underperforming campaign elements proactively.
- Enhanced Ad Visibility: Strategically deploying a variety of ad extensions to improve ad relevance, boost click-through rates, and enhance user experience.
Benefits / Outcomes
- Graduate as a highly competent and versatile Paid Search Specialist, fully equipped to proficiently manage and optimize campaigns across both Google Ads and Microsoft Ads platforms.
- Possess the strategic acumen to design, launch, and scale highly profitable advertising campaigns that align directly with specific business objectives, from lead generation to e-commerce sales.
- Gain the critical confidence and practical skills required to effectively manage substantial advertising budgets, ensuring optimal spend efficiency and maximized return on investment (ROI).
- Unlock significant career advancement opportunities within leading digital marketing agencies, in-house marketing departments, or as a successful independent consultant.
- Develop robust data analysis and reporting skills, enabling you to make informed, data-driven decisions that consistently drive campaign improvement and measurable results.
- Be exceptionally well-prepared to contribute immediate and tangible value to any organization by implementing industry best practices from initial campaign setup to advanced optimization.
PROS
- Unparalleled Dual-Platform Mastery: Offers comprehensive, in-depth expertise across both Google Ads and Microsoft Ads, providing a significant competitive advantage.
- Highly Current Content: Features an August 2025 update, guaranteeing all strategies, tools, and best practices discussed are relevant and cutting-edge.
- Proven Student Satisfaction: A stellar 4.68/5 rating from over 18,000 students powerfully validates the course’s exceptional quality and instructional effectiveness.
- Structured Intensive Learning: The “100 Days Bootcamp” framework provides a clear, manageable, and highly effective path for deep skill acquisition over time.
- Extensive Practical Application: Heavily focuses on “how things are done” with a wealth of real-world examples, directly bridging the gap between theory and execution.
- Comprehensive Tool Coverage: Integrates critical tools like Ads Editor, Merchant Center, MCC, and an insightful introduction to enterprise-level SA360.
- Significant Time Investment: With 45.3 total hours, the course demonstrates a commitment to thoroughness, ensuring a vast array of topics are covered without compromise.
- Versatile Skill Set: Prepares learners for diverse client goals across both e-commerce and service industries, making graduates highly adaptable and valuable.
CONS
- Significant Time Commitment: The “100 Days” structure and 45.3 total hours demand considerable dedication and consistent effort, which might be challenging for individuals with very limited schedules.
- Intensive Pace: As a “bootcamp,” the course moves at a rigorous pace, requiring learners to actively engage with new concepts and practical applications daily to keep up.
- Self-Discipline Required: Success heavily relies on the learner’s self-motivation to complete exercises and practice independently, as the bootcamp format is less passive than typical online courses.