Become a Marketing Expert from Zero. Learn how to create comprehensive business strategy with analytical marketing
What you will learn
Potentially Get Hired as a Marketing/Product/Brand Manager
Build Marketing Plan & Set up 4Ps of Marketing
Customer Segmentation with Data
Market Research & Understand Customer Needs
Product Management & Design/Launch of a Product
Leverage Pricing Strategies & Customer Psychology
Financial Business Case Development
Write Award-Winning Marketing Brief
Marketing Analytics & Big Data Model Design
Calculate Customer Lifetime Value & Design Customer Life Cycle
Build Marketing Campaigns & Measure Success
25 Hands-on Exercises & Much More!
Description
Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies
Why is This Course Unique?
After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.
So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.
Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.
Is This Course Right for You?
Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.
You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.
What Will You Learn?
- How to Build a Marketing Mix?
- 4P of Marketing with Real Life Examples
- How to Target Right Customers?
- Market Segmentation with Real Life Examples and Exercises with Data
- How to Understand Target Customer’s Need?
- Marketing Research with Question Examples
- How to Design Right Product for Your Target Customer’s Need?
- Product Design Exercise
- How to Launch a New Product?
- Go-To-Market Strategy
- Competitive Analysis with Exercise
- Value Propositions with Case Studies
- How to Decide Right Price?
- Price Optimization with Demand Curves with Exercises
- Understanding Price Elasticity with Exercises
- What are Psychological Pricing Strategies?
- Prospect Theory with Campaign Exercise
- Pricing Mind Games
- How to Build a Financial Business Case?
- Full Structure and Detailed Exercise
- How to Promote Your Product?
- Marketing Communications
- Digital Marketing with Example Campaigns
- 12 Important Marketing Terms
- How to Write Perfect Marketing Brief?
- Full Structure and Award-Winning Brief Exercise
- How to Measure Success of Your Campaign?
- Incremental Impact Calculations with Exercises
- Where to Sell Your Product?
- Channel Marketing Strategy with Exercise
- How to Increase Customer Value?
- Framework of CVM
- Calculation of Customer Lifetime Value with Exercise
- How to Minimize Churn/Disconnection?
- Big Data Model Structure with Exercise
- Correlation Matrix Exercise
- How to Build Perfect Life Cycle for Customers?
- Structure & Real-Life Brand Exercise
- How to Build a Successful Campaign?
- Personalized Marketing with Campaign Examples
- Extra: How to Innovate?
- Fishbone Technic with Exercise
- Hyper personalization in Marketing with Real Life Examples
- Extra: How to use Microsoft Excel?
- Essential formulas & If function
- PivotTables
- Vlookup
English
language
Content
Understanding Strategic Framework of Marketing
Introduction
What is Marketing?
Exercise 1 : Let’s Shape Marketing Mix (The 4 Ps of Marketing)
Strategic Marketing Framework
Who is Your Target Audience? : Market Segmentation
What is Market Segmentation?
Segmentation Types : Real Life Examples
Exercise 2 & 3 : Let’s Create Market Segmentation with Data
How to Build & Leverage Segments? : Real Life Examples
Market Segmentation Quiz
Understanding the Need of Your Target Audience : Market Research
What is Market Research & Types of Market Research?
Exercise 4 : Let’s See Question Examples for Market Research?
What is NPS (Net Promoter Score)? : Calculation Example
Market Research Quiz
How to Find The Right Solution for Customer Need? : Product Development
How to Build Go-to-Market Strategy? : Product Marketing
Exercise 5 : Let’s Conduct a Competitive Analysis
Creating Right Value Proposition for Product
Exercise 6 : Let’s Determine the Right Price with Economic Value Calculation
Exercise 7 : Let’s Design a Mobile Phone Based on Perceived Value
McKinsey Case Study : Understanding Value Map for Products
Golden Rules of Product Management : Real Life Examples
Product Development Quiz
How to Set Right Value for Product? : Pricing
Understanding Different Pricing Strategies : Real Life Examples
Exercise 8 & 9 : Let’s Optimize Price with Market Demand Curves
Exercise 10 : Let’s Calculate Price Elasticity of Demand
Understanding Customer Psychology & Exercise 11 : Prospect Theory
Psychological Pricing Tricks & Exercise 12 : Let’s Draw a Pricing Curve
How to Build a Financial Business Case? : Structure & Tips
Exercise 13 : Let’s Build a Business Case!
Exercise 14 : Let’s Calculate Net Present Value & Return on Investment (ROI)
Pricing Quiz
How to Promote a Product? : Marketing Communications
What is Marketing Communication (MarCom) & Objectives of MarCom?
ATL & BTL & TTL Advertising : Real Life Example
How to Build a MarCom Plan in an Organization? – Working with Agency
Exercise 15 : Let’s Write a Marketing Brief Together!
Digital Marketing : Successful Real Life Campaign Examples
12 Important Marketing Terms You Should Know
Exercise 16 : Let’s Measure the Campaign Success via Target vs Control Groups
Exercise 17 : Let’s Measure the Digital Campaign Success via Incremental Revenue
Marketing Communication Quiz
Where to Sell Your Product? : Channel Marketing
What is Channel Marketing with Benefits & Risks?
What are the Types of Channel Marketing Strategy? : Real Life Examples
Exercise 18 : Let’s Decide the Best Channel Strategy for a Manufacturer
Channel Marketing Strategy of Apple Brand
Channel Marketing Quiz
How to Make Most of the Existing Customers? : Base Marketing
What is Base Marketing?
Who Needs Base Marketing? (Customer Value Management)
Understanding the Framework of Base Marketing (CVM) : Real Life Examples
Customer as Investment : Customer Lifetime Value
Exercise 19 : Let’s Calculate the Customer Lifetime Value (CLV)
Understanding Churn Management & Retention Strategies
Exercise 20 : Let’s Evaluate the Accuracy of a Big Data Churn Model
Exercise 21 : Let’s Build a Customer Lifecycle Program!
Exercise 22: Let’s Build Personalized Marketing Campaigns & Real Life Examples
Campaign Management with Exercise 23 : Let’s Build an Outbound Campaign
Base Marketing Quiz
EXTRA : Innovation & Microsoft Excel Tips
What is Innovation & Fishbone Technic?
Exercise 24 : Let’s Solve a Problem with Fishbone Technic!
What is the Next Level of Marketing? : Real Life Examples
Exercise 25 : Microsoft Excel Tips (If Function, PivotTables, Vlookup)
Congratulations & Thank You!