ai for sales | sales prospecting | outreach automation | chatgpt for sales | ai agents | cold email | prompt writing
What You Will Learn:
- Build a seven-block prompt that produces usable output on the first attempt
- Research a prospect from public profiles and write outreach they answer
- Run Boolean and X-ray searches to find people no list will give you
- Set up an AI assistant loaded with your own offer, pricing and objections
- Chain prompts into a workflow, then hand the workflow to an agent
- Automate profile scraping, contact finding and sequence sending
- Use chain-of-thought and tree-of-thoughts for multi-criteria qualification
- Measure the funnel with AI and report on it without building a dashboard
- Learn alongside Mike’s 1.6 million students from 185 countries
- Draw on the author’s work at Preply, Wargaming, iDeals and Alfa-Bank
Overview
Let’s be honest: the “AI revolution” in sales has mostly resulted in a flood of low-quality, hallucination-filled cold emails that do more harm than good to a brand’s reputation. I’ve spent a decade in the tech trenches, and I’ve seen enough “magic bullet” tools to last a lifetime. However, Mike’s AI for Sales: Prospecting, Outreach and Automation course actually cuts through the noise. Drawing on his heavy-hitting background at Preply, Wargaming, and iDeals, Mike doesn’t just teach you how to talk to a chatbot; he teaches you how to build a scalable, intelligent outbound engine.
What sets this apart from your standard YouTube tutorial is the shift from “prompting” to “architecting.” Instead of just asking an AI to “write a cold email,” you learn how to treat the LLM as a sophisticated AI agent that understands nuanced business logic. This isn’t about cutting corners; it’s about increasing your “surface area” for luck by automating the grunt work while keeping the strategy razor-sharp. If you’re tired of the “spray and pray” methodology and want to see how high-level industry-standard tools are actually being used at companies like Alfa-Bank, this is the deep dive you’ve been looking for. It feels less like a classroom and more like an on-the-job training session with a seasoned VP of Sales.
Prerequisites
- A foundational understanding of the sales funnel (SDR/BDR basics are helpful).
- A paid subscription to ChatGPT (Plus/Team/Enterprise) to access advanced hands-on labs and custom GPT features.
- Familiarity with LinkedIn and basic search functionality.
- Zero coding skills required, but a “logical” mindset is essential for prompt writing and workflow chaining.
Skills & Tools
This course is a masterclass in modern sales prospecting tech. You’ll get your hands dirty with Boolean and X-ray searches to bypass the limitations of standard LinkedIn filters—finding those “invisible” prospects that your competitors are missing. You will master Chain-of-Thought (CoT) and Tree-of-Thoughts (ToT) reasoning frameworks to ensure the AI doesn’t just guess, but actually qualifies prospects based on multi-criteria logic. On the tech side, you’re looking at building custom AI agents, automating profile scraping, and using industry-standard tools for sequence sending and contact finding. This is career-ready skill building at its most practical.
Career Benefits & Job Roles
If you’re looking for career growth in a market that is increasingly demanding “AI-literacy,” this is your certification prep for the future of RevOps. We are moving toward a world where one “AI-Enabled SDR” can do the work of five traditional reps. This course prepares you for roles such as Sales Development Representative (SDR), Business Development Manager (BDM), and RevOps Analyst. By mastering outreach automation, you position yourself as a high-value asset who can not only close deals but also design the systems that find them. These are job-ready skills that directly impact a company’s bottom line, making you much harder to replace during a restructure.
Pros
- The Seven-Block Prompt Framework: This is the “secret sauce.” It moves you away from trial-and-error and gives you a repeatable formula for usable output on the very first try. It’s a massive time-saver.
- High-Level Strategy: Drawing on Mike’s experience with 1.6 million students and global brands, the course focuses on real-world projects. You aren’t just learning theory; you’re learning the exact workflows used by top-tier growth teams.
- Automation Without the “Bot” Feel: The sections on prospect research and outreach automation teach you how to use AI to find “nuggets” of personal info that make your emails feel human, not automated.
- Reporting and Analytics: I loved the section on measuring the funnel with AI. Building dashboards is a chore; having an AI interpret the data and tell you where the leak is? That’s a game-changer.
Cons
The pacing is intense. If you’re a complete beginner to the concept of AI, you might find yourself hitting the “pause” button frequently during the prompt writing and workflow chaining modules. It’s not “fluff,” but it requires a high level of focus to keep up with the technical logic of agentic workflows.