Media Training to look great on CNBC and get the quotes you want in the Wall Street Journal
β±οΈ Length: 1.9 total hours
β 4.31/5 rating
π₯ 26,045 students
π January 2026 update
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- Course Overview
- Understanding the unique pressures of the financial media landscape, where every word can impact stock prices and regulatory standing.
- Comprehensive strategies for translating complex quantitative data into compelling narratives that resonate with a mainstream audience.
- Mastering the art of the televised interview, specifically tailored for high-pressure environments like CNBC, Bloomberg, and Fox Business.
- Instruction on how to maintain a professional demeanor during market volatility or corporate crises.
- Techniques for establishing thought leadership within the financial services sector through consistent and impactful media appearances.
- Learning the unspoken rules of financial journalism to better predict the lines of questioning from reporters at the Wall Street Journal or Financial Times.
- Guidelines for aligning media messaging with corporate compliance and legal frameworks to avoid regulatory pitfalls.
- Developing a personal brand voice that projects authority, reliability, and expertise in various market conditions.
- Strategic insights into the news cycle, helping you time your pitches and commentary for maximum visibility.
- Methods for managing pre-interview nerves to ensure a calm, authoritative delivery on live television.
- Analyzing body language and vocal tonality to project confidence and trustworthiness to a skeptical investor audience.
- Requirements / Prerequisites
- A foundational understanding of financial markets and current economic trends is highly recommended.
- Access to a video recording device, such as a smartphone or webcam, for self-critique and practice sessions.
- Willingness to engage in active rehearsal and repetitive drills to refine verbal delivery.
- No prior journalism or public relations experience is required to begin this curriculum.
- Basic knowledge of corporate communication structures within a financial institution is beneficial but not mandatory.
- A quiet space for simulated interview exercises to mimic the environment of a professional studio.
- Skills Covered / Tools Used
- The Bridging Technique: Learning how to pivot from a difficult or irrelevant question back to your core financial message.
- Message Mapping: Creating a visual blueprint of your key talking points to ensure consistency across different media platforms.
- The Rule of Three: Mastering the delivery of exactly three memorable points to ensure retention by the audience.
- Soundbite Creation: Crafting “quotable” phrases that journalists at major publications are more likely to feature in their lead stories.
- Flagging and Hooking: Using verbal cues to highlight the most important parts of your analysis and lead the interviewer toward specific topics.
- Visual Presentation: Tips on wardrobe, grooming, and posture specifically for high-definition broadcast environments.
- Crisis Communication: Frameworks for responding to negative news or market crashes without appearing defensive or evasive.
- Teleprompter and IFB: Understanding the technical equipment used in television studios to remain un-phased during a live segment.
- Media Kit Development: Tools for organizing your professional headshot, bio, and area of expertise for easy distribution to producers.
- Social Media Integration: Leveraging clips from TV appearances to boost your LinkedIn presence and professional network.
- Benefits / Outcomes
- Gain the ability to speak confidently and clearly about intricate financial products without relying on confusing jargon.
- Significant increase in brand recognition for both the individual professional and their respective financial firm.
- Improved client acquisition and retention by demonstrating visible expertise in top-tier national media outlets.
- The capacity to control the narrative during high-stakes interviews, ensuring your firm’s perspective is accurately represented.
- Development of a portfolio of media appearances that serves as social proof for future career advancement and speaking engagements.
- Enhanced internal communication skills, as the clarity required for media translates directly to better boardroom presentations.
- Protection of institutional reputation through disciplined and prepared responses during unforeseen economic downturns.
- Higher conversion rates for press releases and pitches, as you learn to think like a media producer.
- Reduction in the risk of misquotes or misinterpretations by mastering the art of the controlled statement.
- Establishing long-term mutually beneficial relationships with influential financial reporters and editors.
- PROS
- High Efficiency: Condensed into under two hours, making it ideal for the busy schedules of bankers, analysts, and advisors.
- Niche Specialization: Unlike generic media training, this is laser-focused on the financial services sector and its specific challenges.
- Up-to-Date Content: The January 2026 update ensures that the strategies reflect the modern, fast-paced digital news environment.
- Massive Peer Group: With over 26,000 students, the course is built on a proven methodology that has been vetted by thousands of professionals.
- Action-Oriented: Focuses on practical application rather than just theoretical communication models.
- CONS
- Lack of Live Interaction: As a pre-recorded course, it cannot provide real-time, personalized feedback on an individual’s specific speech patterns or physical mannerisms.
Learning Tracks: English,Finance & Accounting,Other Finance & Accounting
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