Marketing Data Analysis, Data Based Decision Making, Data Collection, Data Analytics, Statistical Analysis, Excel, SQL
β±οΈ Length: 5.9 total hours
β 4.55/5 rating
π₯ 16,157 students
π March 2025 update
Add-On Information:
Get Instant Notification of New Courses on our Telegram channel.
Noteβ Make sure your ππππ¦π² cart has only this course you're going to enroll it now, Remove all other courses from the ππππ¦π² cart before Enrolling!
-
Course Overview
- Embark on a transformative journey with the Expert Certificate: Marketing Data Analysis & Data Analytics course, designed to equip you with critical skills for the modern data-driven marketing landscape. This program is your gateway to understanding how to translate raw marketing data into strategic, impactful business decisions. In just 5.9 total hours, you will gain practical expertise in leveraging data to optimize campaigns, understand customer behavior, and drive measurable growth.
- Updated as of March 2025, this certificate ensures you learn the most current methodologies and tools in marketing data analysis. Its stellar 4.55/5 rating from over 16,157 students reflects its effectiveness and high relevance in today’s job market. Whether you’re a marketing professional looking to enhance your analytical capabilities or a data enthusiast aiming to specialize in marketing, this course provides a robust foundation to excel in data-based decision making.
-
Requirements / Prerequisites
- This course is structured for accessibility; no prior advanced data science or statistical programming knowledge is required.
- A basic understanding of marketing principles and familiarity with common marketing channels will be advantageous.
- Fundamental working knowledge of Microsoft Excel, including basic spreadsheet navigation and formula usage, is recommended for the practical exercises.
- Access to a computer with a stable internet connection and Microsoft Excel (or a compatible spreadsheet application) is essential for hands-on learning.
- An analytical mindset and a keen interest in leveraging data for business insights are key to maximizing your learning experience.
-
Skills Covered / Tools Used
- Marketing Data Analysis:
- Identify key marketing performance indicators (KPIs) and develop strategies for customer segmentation.
- Evaluate campaign effectiveness across various channels and interpret performance metrics.
- Data Based Decision Making:
- Translate data insights into actionable marketing strategies.
- Interpret A/B test results to optimize marketing efforts and understand predictive modeling fundamentals.
- Data Collection:
- Understand diverse marketing data sources (web analytics, CRM) and ethical data handling principles.
- Learn basic data hygiene to ensure data quality and reliability.
- Data Analytics:
- Perform exploratory data analysis, descriptive statistics, and trend analysis on marketing datasets.
- Master data visualization principles for creating impactful marketing reports and dashboards.
- Statistical Analysis:
- Grasp foundational concepts of hypothesis testing, correlation vs. causation, and basic regression applicable to marketing.
- Excel Proficiency:
- Utilize advanced Excel functions for data manipulation, including PivotTables, VLOOKUP/XLOOKUP, and sophisticated charting for marketing dashboards.
- SQL Fundamentals:
- Write basic to intermediate SQL queries to extract, filter, and join marketing data from relational databases.
- Understand common database schemas relevant to marketing data for efficient querying.
- Marketing Data Analysis:
-
Benefits / Outcomes
- Transform into a Data-Driven Marketer: Shift from intuition to data-backed decisions, leading to more effective and measurable marketing strategies.
- Enhance Career Prospects: Acquire a highly sought-after skill set, boosting your marketability for roles in marketing analytics and digital strategy.
- Gain Confidence in Data Interpretation: Effectively analyze, interpret, and communicate complex marketing data to stakeholders.
- Proficiency in Essential Analytical Tools: Develop practical expertise in Excel and SQL, two indispensable tools for marketing data professionals.
- Measure Marketing ROI: Accurately track and optimize marketing spend, demonstrating tangible value from your campaigns.
- Earn an Expert Certificate: Validate your specialized skills in marketing data analysis and data analytics with a recognized credential.
-
PROS
- Highly Practical and Focused: Direct application of data analytics skills to real-world marketing scenarios.
- Concise and Efficient Learning: Short duration (5.9 hours) allows for rapid skill acquisition for busy professionals.
- Strong Industry Relevance: High rating (4.55/5) and large student base (16,157) confirm its value and demand.
- Covers Essential Tools: Proficiency in Excel and SQL, crucial for modern marketing data roles.
- Up-to-Date Content: March 2025 update ensures current techniques and best practices are taught.
-
CONS
- Foundational Depth: Due to its concise nature, the course provides foundational knowledge, and advanced mastery may require additional dedicated study beyond the certificate.
Learning Tracks: English,Business,Business Analytics & Intelligence
Found It Free? Share It Fast!