Master Design & Video Editing for Social Media, Marketing & Branding
β±οΈ Length: 8.4 total hours
π₯ 13 students
π January 2026 update
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- Course Overview
- Embark on a comprehensive journey into the world of visual communication and digital storytelling. This dynamic course equips you with the essential skills to craft compelling graphics and produce engaging video content, perfectly tailored for the demands of social media, impactful marketing campaigns, and cohesive brand development.
- Leverage the power of industry-standard software, from the user-friendly Canva for rapid content creation to the professional-grade capabilities of Adobe Photoshop and Illustrator for intricate design, and Adobe Premiere Pro for sophisticated video editing.
- Understand the core principles of visual design and learn how to translate ideas into impactful digital assets that resonate with target audiences and elevate brand presence.
- Gain hands-on experience in creating a diverse range of visual content, including eye-catching social media posts, informative infographics, professional brand assets, and dynamic video promotions.
- Develop a strong portfolio showcasing your design and video editing prowess, ready to impress potential clients or employers.
- This course is designed to be practical and results-oriented, focusing on real-world applications and enabling you to immediately start creating professional-quality content.
- Requirements / Prerequisites
- A personal computer or laptop capable of running design and video editing software.
- Reliable internet access for accessing online resources and potentially cloud-based software features.
- A genuine interest in visual design, digital media, and creative content creation.
- No prior professional design or video editing experience is strictly required; the course is structured to guide beginners through to intermediate proficiency.
- Familiarity with basic computer operations is assumed.
- Skills Covered / Tools Used
- Canva: Rapid prototyping, template customization, social media graphic creation, animated video storyboarding, brand kit implementation, collaborative design workflows.
- Adobe Photoshop: Image manipulation, photo retouching, digital painting, raster graphics creation, layer-based compositing, color correction, advanced masking techniques.
- Adobe Illustrator: Vector graphics creation, logo design, icon development, scalable illustrations, typography refinement, BΓ©zier curve mastery, vector animation preparation.
- Adobe Premiere Pro: Non-linear video editing, timeline management, audio mixing and sweetening, color grading, visual effects integration, multi-camera editing, export optimization for various platforms.
- Core Design Principles: Color theory application, typography hierarchy, layout composition, visual balance, contrast utilization, user experience (UX) considerations in design.
- Video Editing Techniques: Storytelling through cuts, pacing and rhythm, effective use of transitions, incorporating motion graphics, optimizing for mobile viewing, audio-visual synchronization.
- Marketing & Branding Applications: Creating promotional materials, developing consistent brand visuals, designing for specific campaign objectives, understanding visual storytelling for marketing.
- Social Media Content Strategy: Designing for platform-specific aspect ratios, creating engaging short-form video content, optimizing visuals for discoverability and engagement.
- Benefits / Outcomes
- Become proficient in using a suite of powerful design and video editing tools to bring your creative visions to life.
- Confidently design a wide array of visual assets, from static social media posts and logos to dynamic video advertisements and animated explainers.
- Develop a keen eye for aesthetics and understand how to create designs that are not only visually appealing but also strategically effective for communication and marketing.
- Gain the ability to edit videos with professional polish, incorporating sound design and visual effects to enhance narrative and impact.
- Build a versatile portfolio that demonstrates your comprehensive skill set, making you a more attractive candidate for freelance opportunities or employment in creative fields.
- Enhance your personal brand or business’s online presence through high-quality, consistent visual content.
- Acquire the confidence and practical skills to tackle design and video editing projects independently.
- Stay relevant in the ever-evolving digital landscape by mastering tools crucial for modern content creation.
- PROS
- Comprehensive coverage of both user-friendly and professional-grade design and video editing software, offering a well-rounded skill set.
- Practical focus on creating content for highly in-demand areas like social media and marketing, ensuring immediate applicability of learned skills.
- Structured learning path that caters to individuals with varying levels of prior experience.
- Opportunity to build a tangible portfolio, a crucial asset for career advancement in creative industries.
- CONS
- The sheer breadth of software covered may require significant time commitment to achieve mastery in each tool.
Learning Tracks: English,Design,Graphic Design & Illustration
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