Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP
β±οΈ Length: 4.3 total hours
β 4.59/5 rating
π₯ 15,108 students
π October 2025 update
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- Course Overview
- Uncover the strategic intricacies of leveraging LinkedIn beyond a professional resume, transforming it into a potent engine for business growth and customer acquisition.
- Master the art of crafting a compelling online presence that resonates with your target audience and establishes you as a thought leader in your industry.
- Demystify the complex world of LinkedIn advertising, moving from basic setup to sophisticated campaign management for maximum ROI.
- Gain actionable insights into identifying, attracting, and nurturing high-quality leads directly from the LinkedIn platform.
- Learn to harness the power of LinkedIn’s unique professional networking environment to build valuable relationships and unlock new business opportunities.
- Understand how to align your LinkedIn efforts with broader business objectives, ensuring tangible results and measurable impact.
- This course is designed to equip both seasoned professionals and ambitious entrepreneurs with the cutting-edge strategies and practical skills needed to dominate LinkedIn marketing.
- Benefit from a curriculum refined by years of hands-on experience and informed by an instructor with a proven track record in the field, including extensive Fortune 100 exposure and an MBA from Kellogg.
- Stay ahead of the curve with a course updated in October 2025, ensuring you are privy to the latest platform changes and effective strategies.
- Requirements / Prerequisites
- A basic understanding of online marketing principles is beneficial but not strictly required.
- Access to a LinkedIn profile (personal and/or company page) is essential.
- A computer with internet access and the ability to navigate web-based platforms.
- A willingness to experiment and apply learned strategies to your own LinkedIn activities.
- An open mind to embrace new approaches to professional networking and digital outreach.
- Basic familiarity with business objectives and target audience identification will enhance learning.
- No prior experience with paid advertising platforms is necessary, as the course covers this from the ground up.
- Skills Covered / Tools Used
- Content Strategy Development: Crafting engaging posts, articles, and visual content tailored for a professional audience.
- Audience Segmentation: Precisely defining and targeting specific professional demographics on LinkedIn.
- Profile Optimization: Transforming your personal and company profiles into powerful lead generation tools.
- Connection Building Tactics: Developing effective strategies for expanding your professional network strategically.
- InMail Campaign Management: Mastering personalized outreach to prospects and influencers.
- LinkedIn Analytics Interpretation: Understanding key metrics to track campaign performance and identify areas for improvement.
- Ad Creative Design Principles: Designing compelling ad creatives that capture attention and drive clicks.
- Budget Management for Ads: Efficiently allocating advertising spend for optimal results.
- A/B Testing for Campaigns: Systematically testing ad variations to maximize conversion rates.
- Lead Nurturing Frameworks: Developing strategies to guide potential leads through the sales funnel.
- Understanding LinkedIn’s Algorithm: Gaining insights into how the platform prioritizes and displays content.
- Utilizing LinkedIn Sales Navigator (Implied): While not explicitly listed, advanced lead generation often involves such tools.
- Benefits / Outcomes
- Increased Brand Visibility: Significantly enhance your professional or company’s presence on the world’s largest professional network.
- Qualified Lead Generation: Consistently attract a steady stream of high-quality leads ready for engagement.
- Improved Conversion Rates: Transform connections and engagement into tangible business opportunities and sales.
- Enhanced Thought Leadership: Position yourself or your company as an authority and go-to expert in your field.
- More Effective Networking: Build meaningful relationships with key decision-makers and industry influencers.
- Data-Driven Marketing Decisions: Make informed choices based on performance metrics to optimize your LinkedIn efforts.
- Reduced Marketing Costs: Achieve better results with more targeted and efficient advertising spend compared to broader campaigns.
- Scalable Business Growth: Implement strategies that can be scaled to meet the evolving needs of your business.
- Competitive Advantage: Outmaneuver competitors by mastering a platform that many businesses underutilize.
- Deeper Customer Understanding: Gain insights into the needs and pain points of your target audience through platform engagement.
- PROS
- Expert Instruction: Learn from an instructor with extensive, real-world experience and an impressive academic background (Kellogg MBA, Fortune 100 XP).
- Practical & Actionable: Focuses on hands-on strategies and techniques that can be implemented immediately.
- Comprehensive Coverage: Addresses both organic marketing and paid advertising aspects of LinkedIn.
- Up-to-Date Content: Regularly updated to reflect current platform trends and best practices (October 2025 update).
- High Student Satisfaction: Boasts a strong rating (4.59/5) from a large student base (15,108 students).
- CONS
- Potential for Information Overload: Given the depth of topics, new users might initially find the breadth of information challenging to absorb all at once.
Learning Tracks: English,Marketing,Social Media Marketing
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