Learn the Art and Science of Storytelling to influence, persuade and inspire others with step by step practical sessions
β±οΈ Length: 4.1 total hours
β 4.26/5 rating
π₯ 12,511 students
π August 2021 update
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- Course Overview
- Discover the strategic power of narratives in transforming leadership communication.
- Move beyond data to deliver messages that deeply resonate and inspire action.
- Explore storytelling as a primary tool for enhanced influence and deeper connection.
- Understand foundational narrative frameworks applicable across diverse business contexts.
- Learn a structured, repeatable methodology for creating impactful, memorable stories.
- Harness ancient storytelling techniques for modern corporate communication challenges.
- Elevate your leadership presence by making your vision tangible and compelling.
- Transform routine interactions into opportunities for profound engagement and commitment.
- Master weaving purpose, emotion, and data into persuasive, cohesive narratives.
- Requirements / Prerequisites
- An eagerness to evolve your communication style.
- Willingness to apply concepts to your professional context.
- Access to a stable internet connection and streaming device.
- No prior formal storytelling or advanced public speaking experience needed.
- Basic familiarity with general business scenarios is helpful.
- An open mind to explore the psychology of persuasion.
- Skills Covered / Tools Used
- Core Message Identification: Pinpointing the central idea for any narrative.
- Audience-Centric Design: Tailoring stories to stakeholder needs and motivations.
- Narrative Structuring: Applying proven story arcs to business challenges.
- Emotional Resonance: Crafting stories that evoke specific feelings for engagement.
- Vivid Language: Developing descriptive power for compelling mental pictures.
- Concise Impact: Delivering maximum influence with minimal words.
- Strategic Anecdotes: Appropriately integrating personal experiences for authenticity.
- Data Storytelling: Transforming complex statistics into relatable narrative elements.
- Personal Story Bank: Curating adaptable stories for various situations.
- Feedback & Refinement: Iteratively improving story effectiveness.
- Non-verbal Enhancement: Utilizing body language, tone, and pacing for impact.
- Multi-Channel Adaptation: Tailoring narratives for diverse communication platforms.
- Ethical Storytelling: Practicing authenticity, respect, and responsibility in narratives.
- Overcoming Resistance: Using stories to address skepticism and drive change.
- Vision Narratives: Crafting stories that articulate organizational purpose and inspire alignment.
- Benefits / Outcomes
- Elevated Leadership Influence: Command attention and inspire loyalty more effectively.
- Improved Team Motivation: Foster a cohesive, resilient workforce capable of shared success.
- Accelerated Project Buy-in: Secure enthusiastic support for new initiatives.
- Superior Negotiation Results: Present arguments with greater clarity and emotional conviction.
- Stronger Stakeholder Relationships: Cultivate deeper connections through relatable narratives.
- Memorable Presentations: Transform dry data into engaging, decision-driving stories.
- Smoother Change Management: Minimize resistance by framing change with compelling visions.
- Distinctive Personal Brand: Stand out as an impactful, authentic communicator.
- Increased Advocacy: Empower others to champion your ideas and innovations.
- Organizational Alignment: Drive shared understanding of goals across all levels.
- Reduced Communication Friction: Minimize misunderstandings through emotionally resonant messages.
- Empowered Decision-Making: Guide informed choices by clarifying options with narratives.
- Culture of Innovation: Inspire creativity and problem-solving through narrative.
- Mastery of Difficult Conversations: Navigate sensitive topics with empathy and strategic impact.
- Long-Term Message Retention: Ensure critical communications are remembered and acted upon.
- PROS
- Highly Practical: Actionable strategies for real-world leadership scenarios.
- Leadership-Centric: Tailored content for leaders’ specific communication challenges.
- Neuroscience-Backed: Deepens understanding of storytelling’s effectiveness.
- Flexible Format: Self-paced online structure suits busy professionals.
- Concise & Value-Rich: Significant content within a manageable 4.1-hour length.
- Proven Quality: High rating (4.26/5) and large enrollment (12,511 students) confirm effectiveness.
- Up-to-Date: August 2021 update ensures relevant material.
- Critical Skill Empowerment: Equips leaders with a timeless, powerful communication asset.
- CONS
- Limited Interactive Feedback: As a self-paced course, it lacks personalized coaching crucial for refining individual storytelling delivery styles.
Learning Tracks: English,Personal Development,Leadership
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