Lead Sales Teams: Strategy, Forecasting, Performance and Analytics for Results. Foundations of Sales Operations
β±οΈ Length: 5.5 total hours
β 4.81/5 rating
π₯ 4,181 students
π May 2025 update
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- Course Overview
- Unpack the strategic imperatives for building and sustaining a high-performing sales organization in dynamic markets.
- Optimize your sales infrastructure through intelligent integration of technology, processes, and sales enablement strategies for enhanced efficiency.
- Explore advanced methodologies for market segmentation and precise Ideal Customer Profile (ICP) definition, driving targeted sales efforts.
- Master the principles of data-driven decision-making, leveraging analytics to identify growth opportunities and mitigate risks.
- Understand the critical role of sales operations in revenue acceleration, aligning sales activities with overarching business objectives.
- Gain insights into fostering a resilient and adaptable sales culture, prepared for continuous market evolution and technological shifts.
- Requirements / Prerequisites
- Foundational Sales Acumen: Basic understanding of sales concepts or prior experience in a sales-related role.
- Leadership Aspirations: Suited for individuals aiming for or currently in sales management, operations, or strategic leadership positions.
- Analytical Curiosity: An interest in leveraging data for performance improvement and strategic insights.
- Openness to Modern Practices: A desire to explore and implement contemporary sales methodologies and operational excellence.
- Skills Covered / Tools Used
- Sales Tech Stack Optimization: Learn to configure and maximize CRM (e.g., Salesforce, HubSpot principles) and sales automation platforms.
- Data Interpretation & Reporting: Develop skills in translating raw sales data into actionable insights using dashboard principles.
- Sales Enablement Architecture: Design and implement resources, tools, and training programs that empower sales teams.
- Operational Efficiency Design: Principles for streamlining sales workflows, lead management, and quote-to-cash processes.
- Cross-functional Alignment: Strategies for effective collaboration with marketing, product, and customer success teams.
- Talent Nurturing & Coaching: Techniques for developing individual sales reps, enhancing their skills, and improving team cohesion.
- Strategic Planning & Execution: Translating high-level business goals into tangible, measurable sales initiatives.
- Benefits / Outcomes
- Become a Strategic Revenue Leader: Drive predictable growth by designing scalable sales operations and revenue systems.
- Master Data-Driven Management: Leverage analytics to optimize every stage of the sales cycle, moving beyond intuition.
- Build High-Performing Sales Teams: Create an environment that fosters accountability, continuous improvement, and exceptional results.
- Elevate Operational Efficiency: Implement robust processes and technology integrations that reduce friction and boost productivity.
- Enhance Career Trajectory: Gain critical skills highly valued in senior sales, operations, and general management roles.
- PROS
- Exceptional Value & Rating: Highly-rated course (4.81/5) by a large student base, indicating strong content quality and practical utility.
- Concise & Impactful: Delivers core, high-impact knowledge in a time-efficient 5.5-hour format.
- Up-to-Date Curriculum: Features content refreshed in May 2025, ensuring relevance to current sales landscapes and technologies.
- Actionable Foundations: Provides practical frameworks for immediate application in sales strategy and operations.
- CONS
- Requires Independent Practice: Successful mastery and contextual application of concepts necessitate self-driven implementation and iteration within your specific organizational environment.
Learning Tracks: English,Business,Sales
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