AI Coaching driven Sales Skills course from VW / Aviva on optimizing sales funnel from lead generation to closing sales
β±οΈ Length: 4.4 total hours
β 4.50/5 rating
π₯ 26,001 students
π August 2025 update
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- Course Overview
- This ‘Master in Business Development and B2B Sales & Marketing’ course provides a highly focused, AI Coaching driven curriculum designed to optimize the entire B2B sales funnel, from strategic lead generation to successful deal closure. It integrates insights from industry leaders like VW and Aviva, ensuring practical relevance.
- Developed for modern professionals, this program emphasizes a holistic, performance-driven approach to mastering the complexities of B2B sales and business growth, blending strategic thinking with tactical execution for measurable results.
- Gain mastery in identifying growth opportunities, developing robust client acquisition processes, and applying cutting-edge methodologies to foster long-term, high-value B2B relationships.
- Requirements / Prerequisites
- Ideal for individuals with a foundational understanding of business principles or an established interest in sales, marketing, and business development looking to specialize in B2B excellence.
- Participants should possess a proactive learning mindset, basic computer literacy, reliable internet access, and a keen desire to apply advanced strategies in real-world business scenarios.
- Skills Covered / Tools Used
- Master advanced strategic account management, including intricate account mapping, stakeholder analysis, and crafting tailored engagement strategies for complex B2B clients.
- Develop proficiency in consultative selling methodologies, focusing on deep client needs assessment, co-creating value propositions, and positioning solutions as strategic partnerships rather than mere transactions.
- Acquire expert skills in advanced B2B negotiation tactics, objection handling, and securing high-value agreements while fostering mutual trust and long-term client loyalty.
- Learn to leverage digital marketing for B2B lead generation, including content strategy, social selling, and account-based marketing (ABM) techniques to expand market reach and engagement.
- Gain practical experience with CRM optimization strategies, AI-powered sales analytics for predictive insights, and funnel visualization tools to enhance pipeline management and sales forecasting accuracy.
- Cultivate expertise in data-driven sales performance analysis, interpreting key metrics to identify growth opportunities, optimize conversion rates, and strategically allocate resources for maximum impact.
- Enhance capabilities in ethical sales leadership and building sustainable client relationships through transparent communication, value delivery, and exceptional post-sale support.
- Benefits / Outcomes
- Graduates will emerge as highly effective B2B sales and business development leaders, equipped to significantly drive revenue growth, optimize sales processes, and expand market share within competitive landscapes.
- Attain the confidence and practical expertise to strategically navigate complex sales cycles, build a robust client portfolio, and implement data-informed decisions that yield tangible business results.
- Leverage an AI-coaching driven learning experience and industry-validated approaches to accelerate career progression, positioning yourself for impactful roles in sales management and strategic business development.
- PROS
- AI Coaching Driven: Personalized, adaptive learning experience with real-time feedback for accelerated skill mastery.
- Industry Backed: Content developed with insights from VW and Aviva, ensuring high relevance and practical applicability.
- Comprehensive Funnel Focus: Covers the entire sales funnel from lead generation to closing, emphasizing optimization.
- Experiential Learning: Includes real-life case reviews and a sales internship opportunity for tangible experience.
- High Impact, Concise: Delivers advanced knowledge efficiently within a 4.4-hour format, ideal for busy professionals.
- Proven Success: Highly rated (4.50/5) by over 26,000 students, validating its effectiveness and student satisfaction.
- CONS
- While exceptionally comprehensive for its concise duration, the course’s accelerated 4.4-hour format may necessitate additional self-directed learning or extended practical application for absolute mastery of all nuanced and advanced B2B sales and business development concepts.
Learning Tracks: English,Business,Sales
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