Course on management of SEO, Email, Instagram, Facebook, Google Ads Marketing. Free remote internship with certificate
β±οΈ Length: 7.7 total hours
β 4.32/5 rating
π₯ 38,812 students
π February 2025 update
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- Course Overview
- This “Master in Digital, Internet and Social Media Marketing” course offers a highly concentrated yet comprehensive deep dive into the indispensable world of online presence and brand amplification. Designed for both aspiring marketers and professionals seeking to upskill, it meticulously unpacks the strategic and tactical imperatives of navigating the modern digital ecosystem. You’ll gain a holistic understanding of how diverse digital channels interlink to form a cohesive, impactful marketing strategy. Far from being a mere theoretical exercise, this program emphasizes practical application, equipping learners with the agility to adapt to the ever-evolving algorithms and consumer behaviors that define the internet landscape. The curriculum is structured to foster a strategic mindset, enabling participants to not just execute tasks but to formulate robust, data-driven digital campaigns that yield measurable results, positioning them as valuable assets in any forward-thinking organization.
- Despite its “Master” designation, this intensive course is engineered as a power-packed masterclass, delivering core competencies and cutting-edge insights within a concise timeframe, ideal for busy individuals seeking rapid skill acquisition.
- Requirements / Prerequisites
- Foundational Internet Literacy: A basic comfort level with using web browsers, social media platforms, and general online navigation is essential.
- Growth Mindset & Eagerness to Learn: Success in digital marketing hinges on continuous learning. A proactive and curious attitude towards new technologies, tools, and strategies is highly beneficial.
- Basic Computer Proficiency: Familiarity with common operating systems (Windows/macOS) and office applications (e.g., word processors, spreadsheets) to manage tasks and analyze data.
- Reliable Internet Connection: As a remote course and internship, a stable and consistent internet connection is required for optimal participation and learning.
- No Prior Marketing Experience Required: This course is designed to be accessible to beginners while providing sufficient depth for those with some existing knowledge.
- Time Commitment: While the total lecture time is 7.7 hours, additional time for practical exercises, internship tasks, and self-study is recommended to maximize learning outcomes.
- Skills Covered / Tools Used
- Advanced Search Engine Optimization (SEO) Tactics: Develop proficiency in keyword research for various stages of the buyer journey, on-page optimization for content and technical SEO auditing using implicit tools like Google Search Console and various third-party SEO analytics platforms. Learn to build authoritative backlink profiles and understand local SEO strategies.
- Effective Email Marketing Automation & Segmentation: Master the art of crafting compelling email campaigns, segmenting audiences for personalized communication, setting up automated drip campaigns (e.g., welcome series, abandoned cart reminders), and A/B testing subject lines, body copy, and calls-to-action. Understand email list growth strategies and compliance with data privacy regulations.
- Strategic Social Media Content Creation & Community Management: Gain expertise in developing engaging content calendars for platforms like Instagram and Facebook, understanding platform-specific algorithms, and implementing effective community engagement strategies. Learn to interpret social media analytics to refine content performance and audience targeting.
- Precision Paid Social Advertising (Facebook/Instagram Ads): Acquire hands-on experience in structuring complex ad campaigns within Meta Business Suite, defining granular audience targeting parameters, optimizing ad creatives for various objectives (e.g., brand awareness, lead generation, conversions), managing budgets, and analyzing campaign ROI.
- Google Ads Campaign Management & Optimization: Learn to set up and manage search, display, and video campaigns on the Google Ads platform. This includes advanced keyword matching, bid strategy optimization, ad copy creation and testing, landing page optimization principles, and conversion tracking setup to measure campaign effectiveness accurately.
- Digital Analytics Interpretation & Reporting: Develop the ability to analyze key performance indicators (KPIs) across various digital channels, deriving actionable insights from data to continuously improve marketing efforts and present clear, concise performance reports.
- Content Marketing Fundamentals: Understand the principles of creating valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
- Basic Website User Experience (UX) Principles: Gain an appreciation for how website design and user flow impact digital marketing campaign performance, particularly for conversion optimization.
- Benefits / Outcomes
- Career Acceleration: Acquire highly sought-after digital marketing skills that are directly applicable to current industry demands, enhancing your employability and potential for career advancement.
- Real-World Experience: The included free remote internship provides invaluable practical exposure, allowing you to apply theoretical knowledge in a professional setting and build a tangible portfolio of work.
- Accredited Recognition: Earn a professional certificate upon completion of the course and internship, validating your new expertise to potential employers.
- Strategic Thinking: Develop the ability to formulate comprehensive digital marketing strategies, moving beyond mere tactical execution to understand the “why” behind successful campaigns.
- Data-Driven Decision Making: Cultivate skills in analyzing digital metrics to optimize campaigns, demonstrate ROI, and make informed strategic adjustments.
- Enhanced Digital Fluency: Gain confidence in navigating and leveraging the complex array of digital, internet, and social media platforms to achieve specific business objectives.
- Industry Relevance: Stay current with the latest trends and best practices, as evidenced by the February 2025 update, ensuring your skills remain cutting-edge and competitive.
- PROS
- Practical Internship & Certificate: Unparalleled opportunity for real-world application and professional validation at no extra cost.
- High Student Satisfaction: A 4.32/5 rating from a massive base of 38,812 students indicates strong course quality and learner experience.
- Extremely Current Content: February 2025 update ensures the curriculum covers the very latest industry trends and platform changes.
- Accessible & Flexible: Its remote nature and concise length make it highly adaptable for busy schedules and diverse learners globally.
- Broad Skill Coverage: Touches upon multiple critical facets of digital marketing, providing a well-rounded foundational understanding.
- CONS
- Limited Depth for “Master” Title: The 7.7 total hours suggest a highly condensed overview, which might not provide the exhaustive depth expected from a traditional academic “Master” program.
Learning Tracks: English,Marketing,Digital Marketing
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