Be a Product Marketing Manager – Product Management : Product Manager : Product to Market : Go to Market Strategy GTM
Why take this course?
π Become a Product Marketing Manager β Your Path to Mastering Product Management π
Course Overview:
Embark on a transformative learning journey with Dekker Fraser, an accomplished Silicon Valley-based Product Marketing Manager and seasoned MBA from the top marketing school in the U.S. This comprehensive course is designed for aspiring and current Product Managers and Marketing professionals who aim to master the art of product marketing and management.
What You’ll Learn:
π Strategic Thinking & Execution: Gain insights into high-level product marketing strategy and learn how to execute these strategies effectively, particularly in a SaaS environment.
π Data-Driven Marketing: Understand the importance of data in backing up tactics and making informed decisions.
π€ Leadership & Growth: Explore leadership roles within marketing, growth opportunities, branding, and business intelligence.
π οΈ Practical Skills: Acquire hands-on skills for activities such as Account-Based Marketing (ABM) on LinkedIn, feature updates, and product launches.
π Advanced Concepts: Delve into academic and practical perspectives with a mix of resources tailored to deepen your understanding of Product Marketing.
Your Instructor:
Dekker Fraser is not just a seasoned professional; he’s an educator, having advised MBA programs and lectured on digital marketing and business analytics. His diverse background includes roles in SaaS marketing consulting, directing marketing for games, and leading as a VP of Membership for Toastmasters International.
Course Highlights:
β Real-World Application: Learn through examples and case studies that are relevant to the SaaS industry and the role of a Product Marketing Manager.
β Comprehensive Curriculum: Cover topics from A to Z in product marketing, including market research, competitive analysis, go-to-market strategies, and more.
β Expert Guidance: Benefit from Dekker’s MBA education and practical experience, enhancing your learning with both academic rigor and real-world wisdom.
Student Testimonials:
π “Incredibly Insightful & Data-Backed” β Akash Mandal found the course invaluable for standing out as a top 1% PMM.
π “Advanced View of Product Marketing Leadership” β Pei-Chyi Hung appreciated the deep dive into product marketing and the additional resources provided.
π€ “Prepares for PM/PMM Role” β Covenant Chimnonso felt the course helped recall important concepts and prepare for a new role.
Who Is This Course For?
- Aspiring Product Marketing Managers
- Current Product Managers seeking to expand their marketing skillset
- Marketers looking to understand the role of a Product Marketing Manager in-depth
- Individuals aiming to lead product launches, feature updates, and growth initiatives
What’s Included?
- Expert-led video lectures
- Real-world case studies and examples
- Hands-on worksheets and exercises
- Access to a Q&A section for direct interaction with the instructor
- A wealth of books and resources for further learning
Ready to Elevate Your Product Marketing Career?
Enroll in this course today and take the first step towards becoming an expert in Product Marketing. Whether you’re looking to advance your career, transition into a new role, or simply deepen your understanding of product marketing, this course is designed to equip you with the knowledge and skills needed to succeed. π
Note: While the course content is comprehensive and well-structured, some students suggest that certain modules could be reorganized for greater topical relevance and to minimize repetition. Additional SaaS-specific examples, particularly on the topic of PMM roles in leading product launches, are also highly recommended.
- Master the Art of Product Launch: Move beyond theoretical knowledge and dive into the practicalities of bringing a product to market with confidence and precision.
- Become the Voice of the Customer: Develop a deep understanding of target audiences, their needs, and how to effectively communicate your product’s value proposition to resonate with them.
- Craft Winning Go-to-Market (GTM) Strategies: Learn to build comprehensive and adaptable GTM plans that drive adoption, customer acquisition, and sustained growth.
- Navigate the Product Lifecycle from Concept to Cash: Understand the crucial marketing touchpoints at each stage of a product’s journey, from initial ideation to post-launch optimization.
- Build Data-Driven Marketing Campaigns: Equip yourself with the skills to leverage analytics and insights to inform, execute, and measure the success of your marketing efforts.
- Develop Compelling Product Messaging and Positioning: Learn to articulate your product’s unique selling propositions (USPs) in a way that captivates and converts.
- Collaborate Effectively Across Teams: Bridge the gap between product development, sales, and customer success by understanding and influencing key stakeholders.
- Analyze Competitive Landscapes and Identify Market Opportunities: Gain the ability to spot trends, differentiate your product, and capitalize on emerging market gaps.
- Design and Execute Product Marketing Campaigns that Deliver ROI: Focus on creating marketing initiatives that directly contribute to business objectives and revenue generation.
- Elevate Your Career in Product Management and Marketing: Position yourself as an indispensable asset to any organization by mastering the critical discipline of product marketing.
- Develop Strategic Thinking for Product Success: Cultivate a mindset that looks beyond immediate tasks to the long-term impact of marketing decisions on product viability.
- Learn to Adapt to Evolving Market Dynamics: Equip yourself with the agility to pivot strategies and messaging in response to changing consumer behaviors and industry shifts.
- PROS:
- Practical, actionable insights directly applicable to real-world product marketing challenges.
- Develop a holistic understanding of the product manager-product marketer interplay.
- Gain a competitive edge in a highly sought-after career field.
- CONS:
- Requires a foundational understanding of product management principles to fully maximize learning.