Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Why take this course?
π Account Based Marketing: B2B Marketing, Lead Generation π«
Course Headline: Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? If this resonates with you, you’re in luck! π
Why This Course?
In just a few weeks, you’ll be equipped with the knowledge and tools to launch your own successful account-based marketing (ABM) campaigns. Dekker Fraser, an experienced MBA-holding marketer with a rich background at Sony and a Google-backed startup, will guide you through every step of the process.
Course Highlights:
π― Generate Pipeline Revenue and Qualified Leads Quickly
- Learn to quickly create ABM campaigns that drive pipeline revenue.
- Understand how to identify your ideal customer profile (ICP) and tailor your strategy accordingly.
π₯οΈ Execute an ABM Advertising Campaign on LinkedIn
- Master the intricacies of running effective ABM campaigns on LinkedIn.
- Discover how to target the right accounts and create compelling ads that resonate.
π° Develop an ABM Strategy for Content and Email Nurturing
- Craft personalized content strategies that engage and nurture your target accounts.
- Learn best practices for email campaigns that complement your ABM efforts.
π Replicate the Success of High-Impact ABM Direct Mail Campaigns
- Explore the art of direct mail with a modern twist, ensuring your messages stand out in the inbox (or mailbox!).
π― Targeting and Advertising Across Twitter, Google, and Facebook
- Gain insights into how to use these platforms for laser-focused targeting and effective advertising.
π Build a Targeted List Using Various Methods
- Discover methods to build a highly targeted list that will be the foundation of your ABM campaigns.
π Track Performance Using Advanced Marketing Funnels
- Learn how to set up and interpret advanced marketing funnels to measure campaign success.
πββοΈ Influence Your Target Accounts by Leveraging Key Influencers
- Identify and engage with key influencers within your target accounts to amplify your ABM efforts.
π¬ Integrate Cold Email Tactics into Your ABM Campaigns
- Combine cold emailing with your ABM strategy for maximum outreach potential.
What You’ll Learn:
This course is designed for B2B marketers who are ready to dive into account-based marketing and generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development professionals will also find immense value in this comprehensive training.
Real Case Studies & Actionable Strategies:
- Learn from real-world examples of successful ABM campaigns.
- Step-by-step instructions on building your own campaigns.
- Strategic frameworks put into practice with tangible results.
Instructor’s Credentials:
Dekker Fraser brings over a decade of marketing expertise to the table, including his MBA in marketing from the Kellogg School of Management. He has a track record of teaching college-level marketing and has published numerous marketing books. As a program advisor for a leading university’s MBA program, Dekker is uniquely qualified to teach you ABM best practices.
Enroll now and transform your B2B marketing strategy with Account Based Marketing: B2B Marketing, Lead Generation. Take the first step towards generating qualified leads and driving pipeline revenue like never before! πβ¨
- Master the Art of Precision Targeting: Dive deep into identifying and prioritizing your most valuable B2B accounts, moving beyond broad outreach to hyper-focused engagement strategies.
- Develop a Powerful Account-Centric Mindset: Understand the fundamental shift from traditional lead generation to cultivating relationships with specific companies, ensuring every marketing effort is aligned with account goals.
- Craft Compelling, Personalized Content: Learn to create tailored messaging and content assets that resonate with the unique needs and pain points of your target accounts, driving genuine interest and engagement.
- Build Seamless Sales and Marketing Alignment: Discover how to bridge the gap between marketing and sales teams, ensuring a unified approach to account engagement and accelerating the sales cycle.
- Implement Data-Driven Account Scoring and Prioritization: Utilize advanced metrics and analytics to objectively assess account potential and allocate resources effectively, focusing efforts where they yield the greatest ROI.
- Design and Execute Multi-Channel Account Engagement Plays: Explore a repertoire of effective tactics across various channels, including digital advertising, email, social media, and direct mail, to reach and influence key stakeholders within target accounts.
- Optimize Your Sales Funnel for ABM Success: Understand how to map and refine your sales funnel specifically for an account-based approach, ensuring a smooth and efficient progression from initial engagement to deal closure.
- Leverage Technology for Scalable ABM Programs: Identify and integrate essential marketing and sales technology stacks that empower efficient execution and measurement of your ABM initiatives.
- Measure and Analyze ABM Performance Metrics: Learn to track key performance indicators (KPIs) that truly reflect the success of your account-based marketing efforts, enabling continuous improvement and optimization.
- Navigate the Complexities of B2B Decision-Making Units (DMUs): Gain insights into understanding and engaging with the various individuals and departments involved in B2B purchasing decisions within target accounts.
- Build Sustainable Business Development Pipelines through ABM: Discover how to create a consistent flow of qualified opportunities by nurturing strong relationships with strategic accounts.
- Adapt ABM Strategies for Different B2B Industries and Company Sizes: Understand the nuances of applying account-based marketing principles across diverse business landscapes.
- PRO: Practical, actionable strategies applicable immediately to B2B sales and marketing efforts.
- PRO: Focuses on quality over quantity in lead generation, leading to higher conversion rates.
- PRO: Enhances collaboration between sales and marketing teams for greater efficiency.
- CONS: Requires a significant commitment to research and personalization, which can be time-intensive.