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What you will learn
The students are going to learn the tools of Adobe Illustrator CC 2020. Along with the tools they will get a thorough knowledge of Logo Design, Typography and color theory, Social Media Posting, Packaging Design and 3D Mock-up.
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- Mastering Vector Art Fundamentals: Delve deep into the core principles of vector graphics, understanding paths, anchor points, and BΓ©zier curves to create infinitely scalable, high-quality artwork suitable for any medium.
- Precision Drawing & Illustration Techniques: Gain advanced proficiency in Illustrator’s diverse drawing tools, from the robust Pen Tool to the intuitive Curvature Tool, enabling you to translate complex ideas into crisp, professional illustrations.
- Crafting Professional Brand Identities: Move beyond simple logo creation to strategize and develop comprehensive brand visuals, including secondary graphics, brand marks, and consistent visual guidelines that resonate with target audiences.
- Advanced Typographic Expression: Explore the sophisticated nuances of font selection, effective pairing, hierarchical arrangement, and custom lettering. Understand how to manipulate type to convey specific messages and enhance visual impact across all your designs.
- Strategic Color Palette Development: Learn to apply color psychology and advanced color theory to construct compelling and harmonious palettes, ensuring your designs evoke the intended emotions and communicate effectively across various platforms.
- Designing Engaging Digital Content: Optimize your graphic designs for dynamic social media campaigns, web banners, and digital marketing materials, understanding platform-specific requirements, aspect ratios, and file formats for maximum reach and visual appeal.
- Professional Packaging & Product Visualization: Acquire the specialized skills to design captivating packaging that stands out on shelves, including understanding dielines, material considerations, and creating realistic 3D product mock-ups for impactful client presentations.
- Efficient Workflow & Best Practices: Develop a streamlined and professional workflow within Illustrator, utilizing layers, artboards, keyboard shortcuts, and Creative Cloud libraries for optimal organization, collaboration, and project management.
- Creating Infographics & Data Visualizations: Transform complex data into clear, aesthetically pleasing, and easy-to-understand infographics, charts, and diagrams using Illustrator’s robust shape and charting tools.
- Developing Custom Patterns & Brushes: Design intricate and repeatable patterns, as well as unique custom brushes, to add depth, texture, and personalized flair to your illustrations, backgrounds, and designs.
- Preparing Files for Print & Digital Output: Master the essential techniques for preparing your vector artwork for both professional print (CMYK, spot colors, bleeds, overprint) and high-quality digital (RGB, web optimization, asset export) distribution, ensuring consistent quality across all mediums.
- Building a Versatile Design Portfolio: Apply your comprehensive learned skills to create a diverse range of industry-standard projects, building a strong and impressive portfolio that showcases your proficiency in various aspects of graphic design and illustration.
- PROS:
- Comprehensive Coverage: A true ‘masterclass’ approach ensuring a deep dive into Illustrator and its practical applications across multiple design disciplines.
- Portfolio-Ready Projects: Emphasis on creating professional-level designs directly applicable to building a strong job-seeking or client-attracting portfolio.
- Industry-Relevant Skills: Focuses on in-demand skills like branding, digital content, and packaging, making graduates highly competitive.
- Structured Learning Path: Guides students from foundational concepts to advanced techniques with a clear progression.
- Versatility in Output: Teaches preparation for both print and digital mediums, making designs adaptable for any use case.
- CONS:
- Software Version Specificity: Being tied to CC 2020 means some minor interface or feature differences may exist in newer Illustrator versions (though core principles remain).
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