Professional Certificate: Digital Business and Unit Economics by MTF Institute
What you will learn
Introduction to Digital Business
B2C Channels
B2B Channels
Internal Digitalization
5 Ways of developing and monetizing
PnL Analysis, Prices at channels
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- Unlock the strategies behind thriving in the modern digital landscape.
- Master the art of building and scaling businesses powered by digital channels.
- Gain a profound understanding of customer acquisition and retention in online environments.
- Demystify the financial backbone of digital operations, ensuring sustainable growth.
- Learn to identify and optimize key drivers of profitability in a digital-first world.
- Develop a keen eye for dissecting financial statements to extract actionable insights.
- Understand how pricing strategies vary and impact revenue across different customer segments and platforms.
- Explore innovative approaches to revenue generation and business model development in the digital sphere.
- Acquire the skills to analyze the financial performance of specific customer transactions.
- Navigate the complexities of digital marketing and sales funnels from a financial perspective.
- Develop a framework for evaluating the economic viability of digital initiatives.
- Learn to forecast financial outcomes based on digital business strategies.
- Equip yourself to make data-driven decisions that enhance profitability and efficiency.
- Understand how to measure the return on investment for digital marketing campaigns.
- Build a robust understanding of how operational costs impact digital business profitability.
- Identify opportunities for cost optimization within digital operations.
- Learn to assess the financial health of a digital business at a granular level.
- Develop the confidence to present financial justifications for digital business strategies.
- Become adept at understanding the interplay between marketing efforts and bottom-line results.
- Gain practical knowledge applicable to a wide range of digital business models.
- PROS:
- Provides a foundational understanding of critical digital business concepts.
- Equips learners with practical financial analysis skills for digital operations.
- Enhances decision-making capabilities for digital strategy development.
- Offers insights into monetization and profitability across various digital channels.
- CONS:
- May require prior exposure to basic business finance principles for optimal comprehension.
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