Digital at sales, cross-sale, loyalty increase and costs, risks decrease. Practical cases and profitability assessment
What you will learn
Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
Examples of areas of digitization: increasing of sales. cross-sales, clients loyalty (NPS, CSI), decreasing of operational cost and risks
Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation
Digitalisation at Consumer Lending, Mortgage and Retail
Project Management and Digital Leadership Skills
Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM
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- This program equips you to navigate the transformative landscape of retail banking, focusing on the strategic implementation of digital solutions.
- Gain an in-depth understanding of how digital channels can revolutionize customer acquisition, engagement, and retention, moving beyond traditional banking models.
- Explore the art of crafting a robust digitalization strategy that aligns with overarching business objectives, leveraging technology to drive market share.
- Master the application of cutting-edge digital tools to enhance customer lifetime value and cultivate unwavering brand loyalty through personalized experiences.
- Develop a keen ability to identify and mitigate digital risks, ensuring a secure and compliant transformation of banking operations.
- Learn to analyze the financial viability of digital initiatives, translating technological investments into tangible improvements in profitability.
- Acquire practical skills in prioritizing and managing digital projects, effectively coordinating stakeholders for successful outcomes.
- Master the methodologies for assessing the return on investment (ROI) of digital banking solutions, enabling data-driven decision-making.
- Understand the nuances of digital transformation across key retail banking product lines, including consumer lending and mortgages.
- Cultivate essential leadership qualities to guide and inspire teams through the complexities of digital change.
- Enhance your proficiency in utilizing digital platforms to optimize both business-to-business (B2B) and business-to-consumer (B2C) sales processes.
- Develop expertise in leveraging Customer Relationship Management (CRM) systems to foster deeper, more meaningful customer interactions.
- Uncover strategies for streamlining operational workflows, reducing friction points and improving overall efficiency through digital integration.
- PROS:
- Provides a holistic view of digitalization, covering strategy, implementation, and financial assessment.
- Focuses on practical application with real-world case studies for immediate relevance.
- Emphasizes the direct link between digital initiatives and profitability enhancement.
- Develops crucial leadership and project management skills for driving digital change.
- CONS:
- May require participants to have a foundational understanding of banking principles for maximum benefit.
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