Define key marketing and sales terms.
Explain the relationship between marketing and sales.
Describe the product to sales lifecycle.
Identify target market language.
Define your product’s features and benefits.
Craft a unique selling proposition (USP).
Conduct basic market research.
Differentiate between qualitative and quantitative research.
Analyze competitors using specific criteria.
Design a survey for market research.
Interpret market research results.
Develop a branding strategy.
Apply the 4 Ps of marketing to a plan.
Write an effective marketing plan.
Utilize online marketing strategies.
Identify potential clients using criteria.
Develop a compelling elevator pitch.
Demonstrate networking skills for prospecting.
Construct a sales pitch addressing client needs
Negotiate terms and conditions successfully.
